B&B studio creates new brand for Oath organic drinks

Functional drinks range Oath has launched in the US with a visual identity by London’s B&B Studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients.

B&B Studio created the brand strategy, naming and visual identity design for Oath, which has been expressed across the bottle design and brand world.

The name Oath is coupled with the line ‘Plants with promise’ to highlight what it claims to be the nutritional benefits delivered by each ingredient.

B&B designed a range of bespoke patterns to be used across all brand touchpoints. Each flavour in the range, from Indian Rose to Golden Turmeric and Double Chocolate, is finished with an illustrative graphic, with colour combinations denoting the taste profile.

Shaun Bowen, co-founder at B&B studio, said: “The world of high-protein, functional drinks is dominated by monochrome and stripped-back design codes, so we saw an opportunity to introduce a brand identity full of life and colour.”