Phillip Schofield fronts Craft Gin Club campaign

TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva.

The first of three videos launched this week and shows him storming off set with the words, “Don’t mess with me, I’m Phillip fucking Schofield.” The videos were produced by creative agency Recipe.

The daytime TV presenter has made no secret of his love of gin with regular posts featuring the tipple on his social media accounts. Schofield will also write a guest column on the brand’s website starting in December.

The website will also host a series of videos available to Craft Gin Club members, in which Schofield will make different gin cocktails every month. Craft Gin Club is a subscription service based on artisan gins.

Craft Gin Club marketing director, Alex Petrogiannis, said, “Phillip has been praising our boxes on his social media for over a year. He’s such a natural fit for Craft Gin Club.”

Schofield remarked, “It’s no secret that I’m a big fan of gin. I’ve been a member for over a year, so it was a no brainer for me.”