Picturehouse rebrand aims for brand consistency

To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK.

UK cinema network Picturehouse has announced a rebrand aimed at reinforcing brand consistency across the country. The goal of the new project is to bring Picturehouse to the forefront of the brand, leaving behind single cinema houses logos while still trying to promote their individual identity.

The rebrand has been conceived by freelance designer Paul Stapleton, who has partnered with Alison Carmichael to create the logotype. The new identity suggests brand integrity and uniformity across all of Picturehouse’s locations.

“In 2012 individual cinema logos were created,” Stapleton says. “Whilst these were conceived to promote the unique offer and history of each cinema they also reduced the prominence of Picturehouse Cinemas. The goal of the current project was to bring Picturehouse to the forefront, while still showcasing the superb family of cinemas within the group.”

The wordmark will be paired with the name of each location and applied to the whole Picturehouse family across the country.