Shortlist announced for 2019 Employer Brand Management Awards

Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workforce and a strong company culture.

The companies shortlisted in this year’s Employer Brand Management Awards exemplify the best practice in the development, implementation and oversight of the employer brand. For those celebrated on the shortlist, employer brand management is a key factor to their business success.

Many on the shortlist this year have focused their efforts on employer brands that work for both the global audience and the local audiences. Others have deployed employer brand programmes to galvanise the internal audience or capitalise on a strong internal culture when positioning the company to the recruitment audience. And the results have been creative, forward-thinking and well-targeted.

Arval UK, which was shortlisted twice, used its employees’ own perceptions of the business to build a hardworking employer brand that has changed the way Arval is perceived. Odeon Cinemas Group has developed its employer brand over the course of several years, a fact that has served it well after being acquired by AMC. Others, like Airbus, SAP and Vodafone have focused on ensuring elements of digital or creative innovation as a means to develop the employer brand.

“Effective employer brand management is crucial to the success of any business. We’re pleased to announce the shortlist for the 2019 Employer Brand Management Awards. Each company nominated is truly helping to set the benchmark for excellence in employer brand management across Europe,” says publishing editor of Transform magazine, Brittany Golob.

The winners will be announced at a celebratory dinner on 13 March at the De Vere Grand Connaught Rooms in central London. To book your table, email Lauren or call +44 (0) 20 3950 5356.

The full shortlist is as follows:

Best alignment of the employer value proposition with corporate brand values  
Amplifon and Hodes (part of Symphony Talent)
AXA and Tonic Agency
SAP
Serco and Industry 
Sky Betting & Gaming and Chatter Communications

Best communication of the employer brand to the external audience  
AXA and Tonic Agency
AXA UK and ThirtyThree
Bupa Dental Care and Blackbridge Communications
Eurostar International Ltd
RPC and Tonic Agency
Antoni van Leeuwenhoek (AVL) and PROOF
Vodafone and Creed Communications

Best communication of the employer brand to the internal audience  
Amplifon and Hodes (part of Symphony Talent)
Arval UK and Synergy Creative
VGZ and PROOF

Best short-term or one-off employer brand campaign  
BT plc
CPM and Blackbridge Communications
Five Guys and Chatter Communications
Lazard and Hodes (part of Symphony Talent)
Philips and IMA – Influencer Marketing Agency
Sky and Hodes (part of Symphony Talent)
Sodexo and Creed Communications

Best diversity brand  
Police Now and Tonic Agency
Sky and Hodes (part of Symphony Talent)
Vodafone Germany

Best digital communication of the employer brand  
Airbus and Hodes (part of Symphony Talent)
AXA UK and ThirtyThree
dnata and Creed Communications
Royal Bank of Scotland and Tonic Agency
SAP
YouGov and Wiser

Best use of social media in the management or promotion of the employer brand  
Mars and Hodes (part of Symphony Talent)
SAP
Thomson Reuters
Unilever and Hodes (part of Symphony Talent)

Best employer brand management programme following changed mission, positioning or management  
AXA and Tonic Agency
Dura Vermeer and PROOF
Serco and Industry 

Best employer brand management programme following a merger or acquisition  
ODEON Cinemas Group

Best employee experience  
Arval UK and Synergy Creative
Univé and PROOF
VGZ and PROOF

Best localisation of a global employer brand management programme  
AXA and Tonic Agency
SAP

Best employer brand management event  
PwC
Royal Bank of Scotland and Tonic Agency
SAP

Best employer brand innovation
SAP
Shop Direct and Chatter Communications
Vodafone and Creed Communications

Best ongoing commitment to employer brand management  
Babcock International Group and Blackbridge Communications
intu
ODEON Cinemas Group
SAP
Serco and Industry 

‘Best employer brand management by sector,’ ‘Best creative execution of the employer brand,’ and the ‘Grand prix of employer brand management’ will be announced at the awards ceremony in March.