Transform Awards Asia-Pacific 2019 shortlist revealed
This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in brand work in the Asia-Pacific region, which continues to thrive as one of the leaders in global brand development.
The Transform Awards recognise merit and innovation through an in-depth breakdown of the branding process, including brand strategy, process and implementation. This year’s shortlist blends heritage and innovation in ambitious brand works. Featuring candidates from industries such as financial services, tourism, charity and retail among others, the awards represent the only genuine benchmark of branding excellence across the region, with the support of a thorough judging process to carefully consider each entry.
Last year’s winners showcased a mature sense of brand strategy and design, which allowed them to succeed both visually and commercially in their field. This year’s shortlist highlights comparable efforts, featuring disrupters and known challengers, newcomers and established brands. Shortlisted entries include Piggybank, the Coca-Cola Company and Caterpillar, featuring in multiple categories such as ‘Best brand consolidation’ and ‘Best brand evolution.’
Brittany Golob, publishing editor of Transform magazine, says, “We’re pleased to be celebrating six years in Asia-Pacific, but even more so to be able to benchmark the best in rebranding and brand development. The Transform Awards has seen excellent brand strategy work across the region in past years, and this year’s shortlist is no exception. The winners of the Transform Awards truly push the brand industry forward in terms of creativity, excellence and innovation.”
The awards are scheduled to take place in November. To book your place, please email Jessica Dunmall.
Read the shortlist below:
Transform Awards Asia-Pacific 2019 shortlist
Content
Best use of a visual property
9 Penang and Sedgwick Richardson
LA VITA Outdoor Living and MADE
Liquid and Re:brand
Peak Re and Sedgwick Richardson
Sealy Crown Jewel and Traffic PTY Ltd
Steelcase and Shift
Best brand architecture solution
Lancaster and Sedgwick Richardson
Luye Life Science and Futurebrand
The Absolute and Superunion
Best use of copy style or tone of voice
Box & Scandal and MADE
BR Law and Sedgwick Richardson
Carolina Herrera and Labbrand
CHOPE and Superunion
Network 10 and Principals
Piggybank and Superunion
Sealy Crown Jewel and Traffic PTY Ltd
Best brand experience
Food is GREAT and Brandigo
Jetta and MetaDesign China Ltd
Lady M and Creative Capital
Lancaster and Sedgwick Richardson
Steelcase and Shift
Suning International and Prophet
Uni-President and Creative Capital
Best use of packaging
Keells Supermarket and Whippet
Lady M and Creative Capital
Motiv and Superunion
Origo and MetaDesign China Ltd
The Coca-Cola Company and Labbrand
WeLove and Onfire Design
Best wayfinding or signage
Gemdale Kicers Shanghai Ltd and JWDK
W Shanghai and Corlette
W Suzhou and Corlette
Best use of audio branding
Jetta and MetaDesign China Ltd
Syniti and Studio Everywhere
Best use of typography
BR Law and Sedgwick Richardson
Le Joy and Superunion
Origo and MetaDesign China Ltd
Best place or nation brand
Gemdale Kicers Shanghai Ltd and JWDK
Henderson Land and JWDK
Process
Best external stakeholder relations during a brand development project
Expression Australia and The Contenders
Best internal communication during brand development
Citi and Shift
Great Eagle Holdings Ltd
Lianhua and Superunion
Peak Re and Sedgwick Richardson
Best implementation of brand development project
Citi and Shift
Clean Pro Environment Co.,Ltd. and Siegel+Gale
LAZADA and Superunion
Best localisation of an international brand
CATERPILLAR and Creative Capital
HANAMARU UDON and Creative Capital
Magimix and Labbrand
Strategy
Best creative strategy
Arcplus and Landor
Box & Scandal and MADE
Carousell and Superunion
CHOPE and Superunion
Lancaster and Sedgwick Richardson
Midea Group and Prophet
Best brand evolution
ABInbev and Jones Knowles Ritchie
CATERPILLAR and Creative Capital
Metropolo and Landor
Qual IT and Re:brand
Sun Tomorrow and Creative Capital
Best strategic or creative development of a new brand
9 Penang and Sedgwick Richardson
Be You and Principals
MATTR and Tricky
Midea Group and Prophet
Yinlu Shiqucaotang and Ylab
Syniti and Studio Everywhere
Best development of a new brand within an existing brand portfolio
Citi and Shift
C&D Inc. LIFT Supply Chain Services and Siegel+Gale
TEPAT and Superunion
The Coca-Cola Company and Labbrand
Best naming strategy
Be-Kind and Labbrand
Midea Group and Prophet
Pernod Ricard and Labbrand
SEQA and Re:brand
Type
Best corporate rebrand following a merger or acquisition
GOWORK and Creative Capital
Best brand development project to reflect changed mission, values or positioning
Bestore and Landor
Deppon Express and Siegel+Gale
Green School and Shift
SATS and Sedgwick Richardson
Best brand consolidation
CATERPILLAR and Creative Capital
Lancaster and Sedgwick Richardson
Best rebrand of a digital property
CHOPE and Superunion
Citi and Shift
City University and Sedgwick Richardson
Lamex and Sedgwick Richardson
Li & Fung and Sedgwick Richardson
Sector
Best visual identity by a charity, NGO or not-for-profit
Beyond Blue and Principals
Expression Australia and the Contenders
Best visual identity from the education sector
Green School and Shift
Investor and Financial Education Council (IFEC) and Sedgwick Richardson
Torrens University and SomeOne
Best visual identity from the engineering and manufacturing sector
Clean Pro Environment Co.,Ltd. and Siegel+Gale
Microlit and Brands of Desire
Steelcase and Shift
Best visual identity from the financial services sector
Piggybank and Superunion
SPD Bank and MetaThink Consulting
Stradegi and Sedgwick Richardson
TEPAT and Superunion
Tyro and Hulsbosch
Westpac and Culture & Theory
Best visual identity from the FMCG sector
Danone Aqua and Shift
Great Leap Brewing and Shift
Musashi and Drum
Sinotaste and Shift
Valio and MetaDesign China Ltd
Best visual identity from the food and beverage sector
ABInbev and Jones Knowles Ritchie
CHOPE and Superunion
Incentive Europe Premiums & Concepts and BEAMY
Origo and MetaDesign China Ltd
Uni-President and Creative Capital
Best visual identity from the healthcare and pharmaceuticals sector
ARK Bio and BEAMY
Genetron and Superunion
Luye Life Science and Futurebrand
The Garvan Institute of Medical Research and Principals
Best visual identity from the lifestyle and wellbeing sector
Kotia and Drum
Best visual identity from the professional services sector
BR Law and Sedgwick Richardson
C&D Inc. LIFT Supply Chain Services and Siegel+Gale
Best visual identity from the property, construction and facilities management sector
9 Penang and Sedgwick Richardson
Gemdale Kicers Shanghai Ltd and JWDK
Henderson Land and JWDK
Lancaster and Sedgwick Richardson
Qingdao Ocean Activity Zone and Futurebrand
Best visual identity from the public sector
Investor and Financial Education Council (IFEC) and Sedgwick Richardson
Securities and Futures Commission (SFC) and Sedgwick Richardson
Shanghai Coordination Centre for World Cities Day and JWDK
Best visual identity from the retail sector
Carousell and Superunion
China Merchants Plaza (Shanghai) Property Co., Ltd and JWDK
LAZADA and Superunion
Lianhua and Superunion
Best visual identity from the technology, media and telecommunications sector
Midea Group and Prophet
Qual IT and Re:brand
SEQA and Re:brand
Syniti and Studio Everywhere
Vivo Technology and Siegel+Gale
Best visual identity from the transport and logistics sector
Deppon Express and Siegel+Gale
Jetta and MetaDesign China Ltd
Best visual identity from the travel, leisure and tourism sector
Beijing Aquarium and Futurebrand
Hyatt and Prophet
Le Joy and Superunion
Marriott and Prophet
There is no shortlist for ‘Best overall visual identity’ and ‘Grand prix for excellence in rebranding’ and the winners will be announced at the gala dinner, on 27 November in Shanghai.
