2019 Transform Awards North America Best brand architecture solution
Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page
Gold: Baker Tilly and Brandpie Accountants
Baker Tilly’s network had grown and evolved over the past two decades resulting in a fragmented appearance of different company names and identities. Brandpie’s solution was to adopt a ‘masterbrand’ strategy and create an identity system based on a logo which uses a common symbol and letter style.
Baker Tilly is still used in the majority of instances, but it also takes into account the occasional need to use local language variants, suffixes, own names and endorsements of stand-alones. The symbol we created to unify the identity of the member firms was inspired by the firm’s ambition to grow and takes its cues from the organic, ever changing forms found in nature.
“Humanizing the company through the graphics and to create a much more consistent visual system in the corporate context of disarray and visual chaos,” commented one of the judges.
Silver: AST and Starfish
Starfish’s rebrand of professional services firm AST was led by a new, singular corporate website that consolidated all its business units and 23 distinct websites. In addition, it delivered a full suite of communications, including advertising, a collateral system, sales support, business cards and stationery, presentation templates, and environmental graphics.
