2019 Transform Awards North America: Best brand experience
Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page
Gold: Ample Hills Creamery and C&G Partners
C&G Partners was tasked with designing the Brooklynbased Ice cream maker Ample Hills Creamery’s branded visitor journey, exhibit design and sculptural installation. Storytelling plays a central role in the interactive ice cream museum and, in addition to the factory production space, the location features an interactive ice cream museum, retail dipping counter, and expansive party areas. The visitor journey recounts how co-founder husband and wife duo Brian Smith and Jackie Cuscuna became ice cream purveyors, explains the manufacturing process, and highlights the fast-growing company’s local roots. Entering the factory, the space opens onto the central dipping counter, crowned with a colorful Ample Hills Creamery gantry sign reflective of Brooklyn’s iconic rooftop signage typologies. Behind this retail space, an ice cream museum area features numerous interactive elements and design details centred around a self-guided plant tour. “Playful, immersive and informative,” said one of the judges. “Ample Hills’ tradition and pride in its local heritage shines through.”
Silver: Baked by Melissa and CBX
CBX was tasked with designing a 2.0 prototype store that would serve as a model for all future Baked by Melissa retail spaces. It had to design a unique experience in a small space to create a big splash in a new neighbourhood and generate buzz about the brand before the full store launched.
Silver: CVS Health and Siegel+Gale
In March 2014, CVS Caremark announced it was becoming the first pharmacy to take tobacco completely out of stores. Using that as its foundation, Siegel+Gale helped unite each of the company’s four service brands with an enterprise-level look and feel that spoke to CVS Health’s role in shaping the future of health care.
Bronze: Dell with FITCH and 3D Exhibits For CES 2019, 3D Exhibits was asked to create ‘an experience-first approach that makes people reappraise Dell’. It developed the concept ‘Visionary Perspectives’, creating an inviting entrance into the space, using focal lines that translated dimensionally. From the CES app and event banners to cookies provided in the space, the entirety of the Dell experience followed this design concept.
Highly commended: Pernod Ricard and Bladonmore
