2019 Transform Awards North America: Best use of a visual property
Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page
Gold: Urban Justice Center and Superunion
Until the US political landscape shifted in 2016, the brand of the not-for-profit lawyer collective Urban Justice Center had always been something of an afterthought. President Trump’s immigration policies pushed them to create a more accessible, engaging, and inspiring brand to drive recognition and fundraising.
The visual identity, inspired by the in-your-face attitude of protest placards and the philosophy of justice for all, is supported by expressive typography. Superunion used two free typefaces, Impact and Radley, to create the brand’s typography system. It also created a graphics library that leveraged opensource stock photography, inspired by the black and white of right and wrong and the grit of the people fighting for justice every day.
One judge commented: “This made me want to take to the streets, to shout from the rooftops, punch my fist in the air. A visual identity that made me feel the passion one should when thinking about justice and equality – or the lack of it.”
Silver: Harneys and Living Group
Living Group’s mission was to transform law firm Harneys’ online brand into a more energetic, personable and human digital experience. It developed an identity system that pivoted around the work of London based illustrator Matt Blease. Five key illustrations were animated for primary banners on the website with a top-level brand message.
Bronze: Hain Celestial and CBX
We created and launched an entire brand—TeaWell—in seven months. During the process, the sensory principles and visual properties we created played an integral part in bringing TeaWell to life. The illustrations, colors, textures, and graphic language work together to embody the personality traits and purpose of TeaWell.
Highly commended: 826 NYC and CBX
Highly commended: Historic Hudson Valley and C&G Partners
