#NewBrandMonday: 12 October

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter.

izzzi

Antwerp-based creative design agency MirrorMirror created a brand identity for izzzi, an innovative carrying solution for new-born babies. As there are less and less space for bulky strollers, izzzi fills a gap in the market for a flexible, easy alternative for the first six months as a parent, both in and outdoors. MirrorMirror built a strong brand around a simple wordmark: the ‘i’ characters at either end symbolise the parents, while the ‘zzz’ stands for the comfortable safety in between. The whole is phonetically pronounced as ‘easy,’ emphasising the core purpose of the brand: making life easier for parents of new-borns. In order for the brand to crave its own nice between sling and carrier, it was necessary for the name to evolve to a noun/name denoting the product: Izzy as a common unisex name of a baby. In addition the letter ‘z’ is used as a recurring graphic element in the visual system, from icons on the website to details on the packaging and stitching on the product labels. The tagline ‘Love To Carry’ conveys the message that izzzi is a product customers will love to carry their love with. The brand identity’s flexibility reflects that of the product.

Mocking bird Spirit

A Bristol based company Mockingbird Spirit, have launched the world’s first alcohol free (‘alcoternative’) Tequila inspired spirit, made with authentic Blue Weber Agave straight from Mexico. Mockingbird Spirit have aligned themselves with the non-alcoholic sector for their own emergent business strategy, focusing on the health and wellness boom of 2020 in functional consumables. The company’s ethos, which is reflected in the brand’s visual identity, is to embody the spirit of the mockingbird, which is by mimicking the traditional taste of Tequila like a mockingbird mimics the calls of other birds. The branding concept focuses around a stripped back feel, using a muted palette of colours reflective of the Mexican desert scape, combining terracotta hues with copper accents in the bottle cap.

“It’s extremely exciting to bring Mockingbird Spirit to life, using our authentic Mexican ingredients with the added functionality of the adaptogen Ashwagandha. Whilst currently a very unique product, we hope it brings a sense of inclusivity to drinkers and non-drinkers alike,” says Fern McCoy, founder and developer of Mockingbird Spirit.

Silent Pool Gin

Strategic design and innovation company Seymourpowell has unveiled its design work for Silent Pool Rare Citrus Gin, the latest launch from Silent Pool Distillers, which captures the intriguing essence of the gin’s unique blend of four rare citrus fruits. While the design for the bottle is instantly recognisable as a Silent Pool Gin it is also distinctly different from the iconic, classic teal bottle. Adopting instead a warm terracotta colourway, the bottle emphasises the rich citrus notes that the four fruits bring to the flavour profile. In addition, the familiar botanical design has been recrafted to include visual representations of each fruit and reflect the top, mid and base citrus notes of the recipe. Reimagining the colour palette and illustration have also help to create a symbiotic yet distinctive new design approach.

“Our aim was to ensure we brought a bold new identity to Rare Citrus that not only represented its exceptional and sophisticated mix of ingredients, but also retained the elegance and quality associated with a Silent Pool Gin,” says Jenny Butler, senior client director at Seymourpowell.