#NewBrandMonday: 31 August

Here is this week's newly launched brand! For more from #NewBrandMonday, follow @Transformsays on Twitter.

Manifest

International indie creative agency Madwell worked with former Frontier Airlines and Exclusive Resorts CEO Jeff Potter to create Manifest, a new exclusive, chapter-based lifestyle and travel club that provides custom-crafted getaways to unique destinations within the U.S. Manifest will design, curate and manage all of the logistical components of each experience which will include adventure, wine/culinary, golf, cultural, and romantic destinations. The logo, inspired by a flight manifest folded into a paper one, represents on one hand the spontaneity and carefree nature of the Manifest member experience and on the other, the meticulous planning and curation the brand offers. Some fundamental brand assets are res photographs of scenery, to create a sense of place and capture the drama of the landscape, activities and members, which convey a sense of genuineness and fun. The typography is inspired by vintage luggage tags, which brings to the brand the feeling of the golden era of travel into the present time.