Shortlist announced for 2020 Transform Awards Nordics

The Transform Awards has always recognised excellence in rebranding and brand development. For the first time, it is highlighting the best-in-class work being carried out in the Nordic region. With a shortlist spanning the length and breadth of the region, the Transform Awards is proud to congratulate the companies who made the grade this year.

The shortlist sees strong entries from the technology sector and public sector, among others. Shortlisted companies have exhibited an excellent approach to creativity, brand positioning and stakeholder engagement.

The University Museum of Bergen made the shortlist in two categories thanks to its natural history-centred rebrand that extended across the visitor experience. Digiplex received three nods for its work transforming the brand into a sustainability leader. Meanwhile Jaja, S Group, NextGenTel, Diaverum and IFS all made the shortlist multiple times as well.

Judges examined each entry based on its creativity, its strategic excellence, its delivery and its impact. This process determined the brands that are setting the benchmark for excellence in rebranding and brand development.

Andrew Thomas, publisher of Transform magazine, says, “Obviously when we launched the Transform Awards Nordics, we couldn't have forecast the ensuing pandemic. Frankly I doubted anyone would enter. However, it seems that good work needs to be recognised, and we have been astonished at both the quantity and the quality of the submissions.”

Winners will be announced during an awards presentation livestream event on 24 November. To take part, click here.

The shortlist is as follows:

CONTENT

Best use of a visual property
Fjord Norway and Storm 121
IFS
NextGenTel and Reklamekollektivet
SAS and TATA Consultancy Services (TCS)

Best brand experience
Lidingöloppet and TATA Consultancy Services (TCS)
University Museum of Bergen and Haltenbanken

Best use of audio brand
Gallerian and Lexter Ljuddesign
GENELEC and Sixième Son

Best place or nation brand
City of Oslo and Creuna

STRATEGY

Best creative strategy
Digiplex

Best brand evolution
Diaverum and MerchantCantos
Digiplex
L&T Technology Services

Best strategic or creative development of a new brand
JAJA and Reklamekollektivet
NextGenTel and Reklamekollektivet
S Group – Antti Tapani and BOND

TYPE

Best brand development project to reflect changed mission values, or positioning
Digiplex
Four Reasons and Nitro Group
IFS
Telavox and Sköna Sweden AB

Best rebrand of a digital property
Diaverum and MerchantCantos

SECTOR

Best visual identity from the food and beverage sector
JAJA and Reklamekollektivet
Waynes

Best visual identity from the public sector
University Museum of Bergen and Haltenbanken

Best visual identity from the real estate, construction and facilities management sector
Mileway and Essen International

Best visual identity from the transport and logistics sector
MTRX and Identity Works