Shortlist announced for Transform Awards Asia

Transform magazine is proud to announce the shortlist for the 2020 Transform Awards Asia, which celebrates the transformative power of rebranding and brand development.

The awards are an opportunity to recognise the best in brand development, rebranding and creative strategy across Asia. The companies shortlisted are those that have excelled in benchmarking their work.

“The Transform Awards has always stood for the transformational power of rebranding and brand strategy. We’re proud to recognise the organisations that are setting the bar for excellence in brand development. It’s been a difficult year, but these companies are leading the way in communications and deriving value from their brands. Congratulations to everyone who has been shortlisted!” says Brittany Golob, editor in chief of Transform magazine.

Some of the most hotly contended categories were ‘Best use of visual property,’ ‘Best localisation of an international brand,’ and ‘Best brand evolution.’ But, with experience-driven communications on the rise, five companies have made the shortlist in the ‘Best brand experience category.’ Similarly, packaging and brand implementation saw the a number of strong contenders due to the crucial focus on every element of the rebranding process.

Each entry was examined by a panel of judges from the likes of IBM, Citi, Haeco and Chanel, among others. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.

The winners will be announced in a digital ceremony on 14 January. Details can be found here.

The full shortlist is as follows:

CONTENT

Best use of a visual property
Coca Cola x Porsche and Labbrand
Mindfront and FutureBrand
Sealy Australia and Traffic
Tencent Music Entertainment Group and Superunion
Volkswagen Group China and MetaDesign China Limited

Best brand architecture solution
Shui On Land and Labbrand
Varuna Group and Brands Of Desire

Best use of copy style or tone of voice
Crocs and Labbrand
Hoiana Hotel & Suites and PurpleAsia

Best brand experience
AXA Emma and Prophet
First Sentier Investors and THERE
Nike Japan and AKQA
The Paper Mill Food and Handle Branding
Volkswagen Group China and MetaDesign China Limited

Best use of packaging
Blu and Sedgwick Richardson
Coca Cola x Porsche and Labbrand
Enoulite and Superunion
Kotex and CHI-MU
Mars Food China and ShinyBay

Best wayfinding or signage
The Star Entertainment Group and THERE

Best use of audio brand
PETRONAS and Dragon Rouge Singapore
SPD Bank and MetaThink Consulting

Best use of typography
JEN by Shangri-La and Design Bridge

Best place or nation brand
By The Bay and Sedgwick Richardson

PROCESS

Best external stakeholder relations during a brand development project
Bayer Elevit and Ylab

Best internal communication during a brand development project
Great Eagle Holdings Limited
Volkswagen Group China and MetaDesign China Limited

Best implementation of a brand development project
Beijing FANUC and Superunion
Mindfront and FutureBrand
Volkswagen Group China and MetaDesign China Limited
Yinlu and Ylab

Best localisation of an international brand
BE-KIND and Creative Capital
Nestlé and Ylab
Volkswagen Group China and MetaDesign China Limited
Walmart and Prophet

STRATEGY

Best creative strategy
BOKE and JWDK
Enoulite and Superunion
HTX and Sedgwick Richardson
Springpillar and Labbrand
Tencent Music Entertainment and Superunion
Walmart and Prophet

Best brand evolution
Coherent and MerchantCantos
Mars Food China and ShinyBay
Mobvista and FutureBrand
Tencent Music Entertainment Group and Superunion
Toongabbie Christian College and Handle Branding
Volkswagen Group China and MetaDesign China Limited

Best strategic or creative development of a new brand
By The Bay and Sedgwick Richardson
Hangho Land (Xiamen) Co., Ltd. and JWDK
Nestle and Ylab
Plaza Premium Group
The Paper Mill Food and Handle Branding

Best development of a new brand within an existing brand portfolio 
Dongfeng Motor Corporation and Labbrand
HerO and MetaThink Consulting
HORMEL and Creative Capital
Lenskart and Brand Provoke Consultants
Mobvista and FutureBrand
NanoHome and PurpleAsia

Best naming strategy
Dongfeng Motor Corporation and Labbrand
Hangho Land (Xiamen) Co., Ltd and JWDK
Mindfront and FutureBrand
Nespresso and Labbrand
Nestlé and Labbrand

TYPE

Best brand development project to reflect changed mission, values or positioning
BOKE and JWDK
Kexing Biopharm and MetaThink Consulting
LYNK Global and Studio Everywhere
MB Bank and Prophet
Volkswagen Group China and MetaDesign China Limited

Best brand consolidation
Mobvista and FutureBrand
The Paper Mill Food and Handle Branding

Best rebrand of a digital property
SHUHE Group and Brandesse

SECTOR

Best visual identity from the education sector
ATHENA ACADEMY and CHI-MU
Toongabbie Christian College and Handle Branding

Best visual identity from the energy, utilities and manufacturing sector
Contemporary Amperex Technology Co., Limited. and MetaThink Consulting
Horizon Oil and THERE

Best visual identity from the engineering and manufacturing sector
BOE and Prophet
Dongfeng Motor Corporation and Labbrand

Best visual identity from the financial services sector
AXA Emma and Prophet

Best visual identity from the FMCG sector
Blu and Sedgwick Richardson

Best visual identity from the food and beverage sector
Hong Kong Yau and Design Bridge
MGallery Manila and PurpleAsia
Sun ART Retail Group Limited- RT-Mart and Pinbrand
The Paper Mill Food and Handle Branding

Best visual identity from the healthcare and pharmaceuticals sector
FAZZDOC and Creative Capital
Kexing Biopharm and MetaThink Consulting
Mindfront and FutureBrand

Best visual identity from the industrial and basic materials sector
Beijing FANUC and Superunion
Rheinmetall and Labbrand

Best visual identity from the lifestyle and wellbeing sector
MEUS NOVA and Room 1707

Best visual identity from the professional services sector
Chapman Tripp and Iceberg
Coherent and MerchantCantos
Labbrand Group and Labbrand

Best visual identity from the public services sector
HTX and Sedgwick Richardson

Best visual identity from the property, construction and facilities management sector
By The Bay and Sedgwick Richardson
Hongqiao CMSK and JWDK
Refico & City Garden Thu Thiem and PurpleAsia
Zhangjiang Hi-Tech and MetaThink Consulting

Best visual identity from the retail sector
MEUS NOVA and Room 1707
walk&rest and Hauns branding design and strategy ltd.
Walmart and Prophet

Best visual identity from the sports, travel, leisure and tourism sector
Hangho Land (Xiamen) Co., Ltd. and JWDK
JEN by Shangri-La and Design Bridge
Ovolo Hotels and THERE
Ticket Planet and CHI-MU

Best visual identity from the technology, media and telecommunications sector
BOKE and JWDK
HTX and Sedgwick Richardson
Mobvista and FutureBrand
Tencent Music Entertainment and Superunion

Best visual identity from the transport and logistics sector
Goodyear and Traffic
Varuna Group and Brands Of Desire
Volkswagen Group China and MetaDesign China Limited