Shortlist for sixth Transform Awards North America announced
Cravenhill Publishing, home to Transform magazine, is proud to announce the shortlist for the Transform Awards North America 2020, which celebrates best practice in corporate, product and global brand development work in the region.
The awards are an opportunity for companies to tell their brand development and rebranding stories, and to celebrate successful organizational change. The companies shortlisted are those that have excelled in benchmarking their work.
“The Transform Awards has always stood for the transformational power of rebranding and brand strategy. We’re proud to recognize the organizations that are setting the bar for excellence in brand development. It’s been a difficult year, but these companies are leading the way in communications and deriving value from their brands. Congratulations to everyone who has been shortlisted!” says Brittany Golob, editor in chief of Transform magazine.
Some of the most hotly contended categories were ‘Best use of visual property,’ ‘Best use of packaging’ and ‘Best brand development project to reflect changed mission, values or positioning’ all of which had six companies shortlisted.
Judges from the likes of Major League Soccer, IBM, Anheuser-Busch and Pandora determined the shortlist based on establish criteria, selecting those businesses that demonstrated excellence in the field of brand strategy.
The winners will be recognised at a virtual awards event on December 2, 2020.
The full shortlist is as follows:
Best use of a visual property
Acertitude and Brandpie
Celestial Seasonings and CBX
Dianomi and Living Group
Mighty Healthy and CBX
Project Management Institute and Superunion
Thrivent and Prophet
Best brand architecture solution
Project Management Institute and Superunion
Purina and CBX
Best use of copy style or tone of voice
Bromley's For Men and CBX
Move United and Superunion
Thrivent and Prophet
Best brand experience
Save Mart & Shook Kelley
The Chicago Bears and HOK
Best use of packaging
Clorox and CBX
General Mills and Pearlfisher
Land O Lakes and CBX
Live Real Farms and CBX
Seedlip and Pearlfisher
Tangible Play and Pearlfisher
Best wayfinding or signage
Colorado State Capitol and ArtHouse Design
Best use of audio brand
Deloitte and amp GmbH
Nickelodeon’s Noggin and Audio UX
USA Today and Audio UX
USAA and Sixieme Son
what3words and Audio UX
Best use of typography
Dianomi and Living Group
General Mills and Pearlfisher
Move United and Superunion
United Community Schools and Ultravirgo
Wheatley Ranch and Designhouse
Best implementation of a brand development project
Ayming and Kimpton Creative
L3Harris and Thackway McCord
MetLife and Prophet
Best internal communication during a brand development project
Project Management Institute and Superunion
Best creative strategy
Hello Bello and Brains On Fire
Littler and DeSantis Breindel
Los Angeles Chamber Orchestra and Brandpie
Move United and Superunion
Project Management Institute and Superunion
Best brand evolution
ASSA ABLOY - Yale and GW+Co
General Mills and Pearlfisher
Land O Lakes and CBX
Thornton Tomasetti and DeSantis Breindel
Thrivent and Prophet
Best strategic or creative development of a new brand
Happy little plants and CBX
Hello Bello and Brains On Fire
Move United and Superunion
Vicinity Energy and DeSantis Breindel
Best development of a new brand within an existing brand portfolio
Applegate and CBX
Choice Hotels and Labbrand
Mastercard ID and Tenet Partners
Wakefern and Pearlfisher
Best naming strategy
Choice Hotels and Labbrand
Move United and Superunion
Onto and Thackway McCord
WomenLift Health and Catchword Branding
Best corporate rebrand following a merger or acquisition
L3Harris and Thackway McCord
Move United and Superunion
Onto and Thackway McCord
Quaker Houghton and DeSantis Breindel
Voyant Beauty and 50,000feet
Best brand development project to reflect changed mission, values or positioning
ASSA ABLOY - Yale and GW+Co
Dianomi and Living Group
Five Lakes and Solid Branding
iMerit and Sköna Advertising
Project Management Institute and Superunion
Scholle IPN
Best brand consolidation
Purina and CBX
Best rebrand of a digital property
Dianomi and Living Group
Best visual identity by a charity, NGO or not-for-profit
International Labour Organization and Ultravirgo
Los Angeles Chamber Orchestra and Brandpie
Move United and Superunion
United Community Schools and Ultravirgo
Best visual identity from the engineering and manufacturing sector
ASSA ABLOY - Yale and GW+Co
Onto and Thackway McCord
Scholle IPN
Best visual identy from the financial services sector
BBVA and 50,000feet
Katapult and Monigle
The Provident Bank and Solid Branding
Thrivent and Prophet
Best visual identity from the food and beverage sector
Celestial Seasonings and CBX
Seedlip and Pearlfisher
Sonic Drive-In and ChangeUp
Straus Family Creamery
Best visual identity from the healthcare and pharmaceuticals sector
Beth Israel Lahey Health and Uffindell
Five Lakes and Solid Branding
Merck and Coley Porter Bell
Best visual identity from the industrial and basic materials sector
IFF and Monigle
Best visual identity from the lifestyle and wellbeing sector
Mighty Healthy and CBX
Best visual identity from the professional services sector
Acertitude and Brandpie
Cella and Monigle
Project Management Institute and Superunion
Best visual identiy from the retail sector
Wakefern and Pearlfisher
Best visual identity from the sports, travel, leisure and tourism sector
Monumental Sports and Entertainment and Brandpie
Best visual identity from the technology, media and telecommunications sector
Dianomi and Living Group
