Winners of inaugural Transform Awards ANZ announced

Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, we have shone a spotlight exclusively on Australia and New Zealand. And the winners of this year’s awards have truly set the bar for excellence in rebranding and brand development.

Creative strategies determined everything from Australia’s carbon emissions future, blood donations, tourism and investment to formerly ignored regions, equality in sport and young people’s mental health, among many other things. Transform Awards winners have exemplified an excellent understanding of the complicated challenges organisations are facing. They have met those challenges head on with revitalised visual identities, updated brand architectures, capable communications strategies and coherent brand touchpoints.

Grand prix winners West Coast Council and For The People put a place to a name by implementing a fully integrated, inherently local yet uniquely individualised place brand for Tasmania’s west coast. The Australian National Maritime Museum and Frost*collective took home the ‘Best overall visual identity’ prize for their creative, colourful and experiential rebrand of a heritage institution. But each of the winners has achieved excellence in creativity, strategy and innovation.

Brittany Golob, editor in chief of Transform magazine, says, “Every winning organisation is more than deserving of its award. We offer our hearty congratulations to all of the Transform Awards winners. Your standard-setting work is changing the brand industry for the better every single day.”

Every entry was carefully considered by a panel of expert judges who examined criteria related to brand strategy, creative solutions and effective results. The winners were celebrated at a virtual awards ceremony. Read the winners’ showcase for more on each of the winning companies.

Entries for the 2021 Transform Awards ANZ will be accepted from February.

CONTENT

Best use of a visual property
Gold – Business Australia and Principal
Silver – Billy Blue College of Design and SomeOne (Sydney)
Silver – Fivex and Theola
Silver – The Practice Wellbeing Centre and SomeOne (Sydney)
Bronze – Chapman Tripp and Iceberg

Best brand architecture solution
Gold – Network 10 and Principals
Silver – Climate Active and the Contenders
Bronze – Healius and FutureBrand

Best use of copy style or tone of voice
Gold – Australian Red Cross Lifeblood and Principals | XXVI
Silver – Denada and Frost*collective
Bronze – Stride and Principals | XXVI
Highly commended – HG Developments and Theola
Highly commended – Protecht and StartsWithA

Best brand experience
Gold – OzHarvest and Frost*collective
Gold – Samsung and Jack Morton Australia
Bronze – Torrens University Australia and VCCP
Highly commended – Chada Pty Ltd and Ludbrook Agency

Best use of packaging
Gold – Telstra and Birdstone Collective
Silver – KeepCup and Frost*collective
Bronze – The Bee Society and Quentosity
Highly commended – Coca-Cola Amatil (Voyage) and Culture&Theory
Highly commended – Coca-Cola Amatil (Baker Halls) and Culture&Theory

Best wayfinding or signage
Gold – Bondi to Manly Walk and Principal
Bronze – The Star Entertainment Group and THERE

Best use of typography
Gold – The Lester Prize and Block
Bronze – The Urban Developer and Theola

Best place or nation brand
Gold – West Coast Council and For The People
Silver – HG Developments and Theola
Bronze – Fivex and Theola

PROCESS

Best internal communication during a brand development project
Gold – Geoscape and Principals

Best implementation of a brand development project
Gold – West Coast Council and For The People
Bronze – ASIC’s Moneysmart and Designate

Best creative strategy
Gold – West Coast Council and For The People
Silver – Te Kupenga and re:brand
Bronze – Halaxy and The Contenders
Highly commended – Coca-Cola Amatil (Deep spring) and Culture&Theory

Best brand evolution
Gold – Australian National Maritime Museum and Frost*collective
Silver – IXL and BrandOpus
Silver – Vocus and FutureBrand
Bronze – Billy Blue College of Design and SomeOne (Sydney)
Highly commended – Bean Supreme and Principals

Best strategic or creative development of a new brand
Gold – Maridulu Budyari Gumal – SPHERE and SunnySideUp
Silver – Pollination Group and Frost*collective
Bronze – Coca-Cola Amatil (Voyage) and Culture&Theory
Highly commended – motzza and DigiGround
Highly commended – Will and DesignStudio

Best naming strategy
Gold – Halaxy and The Contenders
Silver – Australian Red Cross Lifeblood and Principals
Silver – Stride and Principals | XXVI
Bronze – Climate Active and The Contenders
Highly commended – The Practice and SomeOne (Sydney)

TYPE

Best corporate rebrand following a merger or acquisition
Gold – Te Kupenga and re:brand

Best brand development project to reflect changed mission, values or positioning
Gold – Clean Energy Finance Corporation and Designate
Silver – Dianomi and Living
Bronze – Jacobs Douwe Egberts NZ and Studio Six

Best rebrand of a digital property
Gold – Dianomi and Living
Silver – Network 10 and Principals

Best visual identity by a charity, NGO or not-for-profit
Gold – Orygen and FutureBrand
Silver – The Lester Prize and Block
Bronze – Te Kupenga and re:brand
Highly commended – The Oranges Toolkit and Folk

Best visual identity from the education sector
Gold – Billy Blue College of Design and SomeOne (Sydney)
Silver – Media Design School and SomeOne (Sydney)
Bronze – Go1 and DesignStudio

Best visual identity from the energy and utilities sector
Gold – Horizon Oil and THERE
Silver – Clean Energy Finance Corporation and Designate

Best visual identity from the engineering and manufacturing sector
Gold – Sharvain Projects and Folk

Best visual identity from the financial services sector
Gold – Clean Energy Finance Corporation and Designate

Best visual identity from the food and beverage sector
Gold – Bean Supreme and Principals
Silver – Mondelez Australia and Bulletproof Design
Bronze – Coca-Cola Amatil (Baker Halls & Co) and Culture&Theory
Highly commended – NON and the Company You Keep

Best visual identity from the healthcare and pharmaceuticals sector
Gold – Halaxy and the Contenders
Silver – Maridulu Budyari Gumal - SPHERE and SunnySideUp
Silver – The Practice and SomeOne (Sydney)

Best visual identity from the lifestyle and wellbeing sector
Silver – AXA Investments Managers and Hundredweight

Best visual identity from the professional services sector
Gold – Chapman Tripp and Iceberg
Silver – Will and DesignStudio
Highly commended – KINSPACE and Louise Agency

Best visual identity from the public sector
Gold – Australian National Maritime Museum and Frost*collective
Silver – Climate Active and the Contenders
Bronze – ASIC's Moneysmart and Designate

Best visual identity from the real estate, construction and facilities management sector
Gold – AXA Investment Managers and Hundredweight
Silver – AXA Investment Managers and Hundredweight
Bronze – Formspace and Hundredweight
Bronze – The Urban Developer and Theola

Best visual identity from the sports, travel, leisure and tourism sector
Gold – New Zealand Cricket and Culture&Theory
Silver – Ovolo Hotels and THERE

Best visual identity from the transport and logistics sector
Gold – Formspace and Hundredweight

Best overall visual identity
Australian National Maritime Museum and Frost*collective

Grand prix
Gold – West Coast Council and For The People