A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fortune 500 logos.
McDonald's launches global packaging redesign
In February 2021 McDonald’s worked with brand agency Pearlfisher to launch a new global packaging system. The new bold and colourful graphics aimed to bring a sense of joy and ease to the brand. With over 60m touchpoints in use everyday, McDonald’s packaging matters.
Find the article here.
(Mr) Potato Head launches gender neutral rebrand
In March 2021 American toy producer, Hasbro, renamed its world-renown toy Mr Potato Head, to Potato Head, in an attempt to be more inclusive and gender-neutral. The story's popularity reflects the controversy the rebrand sparked between those who viewed it as a step too far and those who endorsed it as a move towards inclusivity.
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Battle of the Burgers: Burger King vs. McDonald's
In March 2021, we asked experts from brand agencies around the world to take sides in the epic head-to-head between the two titans of the burger world after they had revamped their packaging design.
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Energy company Total rebrands to TotalEnergies
In May 2021 multinational oil and gas company, Total, rebranded and became TotalEnergies, with the aim of reflecting its shift to renewable energy. The story is indicative of how the oil and gas sector is repositioning itself as the energy sector.
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Five minutes with George Lavender
In September 2021 George Lavender, design director at brand design company, COLLINS, spoke to Transform magazine about how powerful storytelling can help brands stand out and cut through the noise. This was our most popular 'Five minutes with.'
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Blue tops list of most used colour in Fortune 500 logos
Proving that a good story never ages, one of our most read stories is a throwback to 2019. This story, which looks at why 43% of Fortune 500 company logos are blue, has been at the top of the rank regularly since 2019.
