Almarai updated packaging ranges of four product brands

The Almari Group, the world’s largest dairy company, worked with branding and design agency Lonsdale to reinforce its position as a regional leader through a meaningful new packaging design for its four product brands.

Lonsdale created a unique visual identity in line with new consumer expectations around health conscious and natural products.

To add a strong emotional dimension to each of its brands (Almarai, Alyoum, Albashayer and L’Usine) Almarai decided to challenge each segment’s traditional codes and create a different identity for each sub-brand.  

“This was a fascinating subject, which, due to its scope, its richness and its diversity, allowed us to fully immerse ourselves in this region fo the world. With their already leading positions, the company’s product brands are now quipped with new visual identities that have a real and strong shelf impact and invite consumers to discover the world of each brand,” says Jocelyne Henri, partner and international director at Lonsdale.