Alto Analytics and 4iQ merge as new brand Constella intelligence

International branding agency Superunion has created the new brand for Constella Intelligence, a data company resulting from the merger of Alto Analytics and 4iQ. Constella was created to shine a lens on people, technology and data to create solutions that help to interpret this data with sophistication and intelligence.

The new name Constella is inspired by the cosmos of infinite stars and constellations. The stars and constellations have served as inspiration for the logotype, made up of two parts: the symbol representing the stars and the data, and the wordmark which is modern, technical and sophisticated.

The logotype serves as the cornerstone for the brand’s visual universe, also inspired by the cosmos itself. This helps create a versatile system that helps to simplify and interpret the data with intelligence and sophistication.

The result is a brand “that brings together the most sophisticated technology and a human spirit” and breaks away from the clichés  of the sector.