Apprenticeship startup launches new brand inspired by ‘endless possibilities’

Multiverse, a startup tech company focused on education and training through an apprenticeship model, launched a new visual and verbal identity. Inspired by the ‘Multiverse Theory,’ from which the organization takes its name, the new identity brings freshness and vibrancy to the company’s mission to create a diverse group of future leaders.

London design studio Koto worked with Multiverse to develop a visual identity that delivers on the company’s mission to challenge traditional education routes. From the logo to the colourful palette, the brand stands apart from traditional education brands. The new wordmark is made of multiple characters, reflecting multiverse’s focus on individuals rather than uniform academic achievements.

“Our new brand is inspired by our pioneering mission to build an outstanding alternative to university and corporate training. Our name, ‘Multiverse’, represents our commitment to building a new reality for diverse talent – a reality with endless pathways to a successful and fulfilling career,” says Tiffany Werdmuller, VP of marketing at Multiverse.