Australian Glencore Agriculture rebrands to Viterra

Australian agricultural commodity producer Glencore Agriculture has rebranded to Viterra, following the global rebrand of Glencore Agriculture to Viterra last November.

Viterra's meaning -vitality from the earth- and its mission of bringing together a fully integrated agriculture network that connects producers and consumers to supply sustainable agricultural products is reflected in the bright green logo, a nod towards fertile land.

“We are committed to our successful, long-lasting relationships with our grower and end use customers and we are strongly positioning our network to bring benefits to them now and in the future,” says Viterra CEO for Australia & New Zealand Tim Krause.