Australian HR software platform reveals new international brand

All-in-one Australian HR, payroll and benefits platform, Employment hero, has unveiled a new brand and website as part of a major branding project.

The initiative was driven by a global creative collaboration, and includes illustrations from UK-based artist, Alec Doherty, and French-Canadian designer, Catherine Potvin, with photography from Sydney-based Benito Martin, sonic design by Smith and Western, and motion design by Never Sit Still. 

The new brand aims to reinforce the company’s purpose to make employment easier and more rewarding for everyone. The initiative consists of a revamped brand strategy, website, visual tone, motion design, and sonic branding, all tying in with the company’s mission to launch SMEs with its end-to-end payroll, people management and productivity solutions. 

“Our new brand goes far beyond a simple update. It’s the next step in our continued commitment to better understand and support our international customer bases,” says Tasman Page, marketing director at Employment Hero.

“This brand refresh is an investment into improving our customer experience. At the core, it’s human-centred and we’ve poured a huge amount of energy into testing and research to ensure the strategy is aligned with our customers’ expectations and evolving needs. We’re confident that it reflects our deep understanding of our customers across all markets and we are excited to see how it will ultimately enhance their experience with us,” he says.

Employment Hero’s new website was led by digital agency, Frank, and includes a comprehensive resource centre with visitors able to access resources, insights reports, online events, and articles – all personalised to the individuals needs through an intelligent recommendation engine.  

“Everything from the illustration styles through to the colour palette and tone of voice has been informed and backed by the strategy behind this project. Informed by rich, customer-focussed insights and driven by Employment Hero’s passion for creating joyful and rewarding experiences – each brand touchpoint has been considered,” says Josh Roseberg, senior designer at Employment Hero.