Born Social launches new brand identity

Social media agency, Born Social, launched a rebrand including website, logo, tone of voice and toolkit, with the aim of capturing the essence of the company as it continues to grow and evolve.

Working with London-based design agency, Human After All, the rebranded website features the company’s shade of blue and a ‘digital-first’ colour palette using pastel shades, photography and 3D. Dynamic content layers consisting of emojis, app tiles and real-world objects combine to create an experience reminiscent of social media interactions.

A key principle of the rebrand messaging draws from the understanding that the world of social media can seem chaotic. Born Social works with brands to navigate and harness the elements of social media that make it feel like chaos, bringing ‘method to the madness.’ “Harness the chaos” is the new brand strapline that helps encapsulate and define the agency’s approach.

“Working collaboratively with Human After All, we wanted to reflect our evolution as a company while representing our people-centred focus and our commitment to a social-first approach. We’re thrilled with the result. The rebrand perfectly captures who we are, how we behave and what we believe in,” says Ben Tyson, CEO and partner of Born Social.