Brand Oath redesigns QTV to adapt brand to changing landscape

The Scotland-based sports broadcast facilities and production company, QTV, worked with creative agency Brand Oath to evolve the brand to reflect the organization not only as it is today, but for the future. The aim was to create a strategy that would be engaging to new markets and inspire new audiences.

Brand Oath were able to meet their client’s objectives by employing a ‘sprint methodology’. By facilitating a number of workshops with the QTV team and interviews with external stakeholders and clients, they quickly identified a number of strategy shaping insights; from sports sector to all sectors, from projects to partnerships and from complex to clear.

“The objective was to refresh and support diversification into new sectors, while retaining the strong brand recognition with our core market.   They were great at listening, challenging, distilling, and then simplifying the narrative on who we are, our culture, and what we offer,” says Telfer Boyd, chief commercial officer at QTV.

“The logo is the visual articulation of the new strategy, clear, confident and simple. Having recreated their core visual and verbal assets and we will continue to develop deeper brand connections and richer brand experiences for QTV’s audiences,” says Bernie Shaw-Binns, director of Brand Oath.