Breakfast and lifestyle brand rebrands

Bath-based independent design agency Sunhouse developed a radiant new identity for breakfast and lifestyle brand Qnola, elevating the brand’s premium offering as it expands its range and appeals to a more mainstream audience.

Sunhouse was tasked with helping Qnola define a manifesto that fully emobdies the brand’s positioning and #wakeupcall promise. 

Taking the ‘Q’ of the new wordmark, Sunhouse have created both a sunrise and a vivid brand icon that channels the idea of a spirited yet calm morning, rich in possibilities. The new wordmark, resplendent in gold foil, aims to be confident and empowering as it reflects the brand’s premiumness and #wakeupwell messaging.

“The identity communicates Qnola’s proposition in a way that is authentic and uplifting. The overall effect should be motivating whilst still maintaining a conscientious composure that is inherent to the brand,“ says Tom Maurice, founder and owner of Sunhouse.

Illustrations of pure, untampered ingredients surround the logo in a joyful, lively scattering whilst an eclipsing window showcases the product within.

“It was also important for the design to be stylish. It should feel at home in the chic wellness cafes of Los Angeles as well as on shelf in Sainsbury’s here in the UK. We delivered this by keeping it simple but not being overly simplistic. With clear communication of benefits and an expression that is bold, optimistic and attainable, we’ve created a beautiful pack that will be noticed, easily remembered and easily shopped,” says Maurice.

“The designs are much more vibrant than before, to inspire a more joyful and energised way of life, through our all-natural products, for consumers loyal and new,” adds Danielle Copperman, founder of Qnola.