Cheddar rebrands as Cheddar News

Cheddar, the digital-first news network focused on technology and innovation, has rebranded to Cheddar News and adopted a new tagline ‘look forward,’ which emphasise the network’s commitment to covering the next generation of innovators and decision-makers.

The rebrand comes as Cheddar News approaches its five-year anniversary in June. From what was first a business news network, Cheddar News has evolved over the last five years as viewer consumption habits have changed and the calls for more varied reporting have grown across the industry.

The network has expanded its programming, adding three shows to the line-up and has also increased its live event coverage in recent months, adding special editions of Cheddar Politics covering the Presidential Debate and other live events.

The rebrand will allow viewers to expect the same level of dedicated reporting but with a refreshed focus on being the go-to news source for forward thinkers.

“As people across the globe look to ‘what’s next’ in drastically evolving industries like science, medicine, technology, engineering and more, Cheddar News aims to be the go-to media source for this critical content, shining a light on the next generation of innovators and newsmakers who are changing the world,” said Jon Steinberg, president, news and  Advertisin of Altice USA, owner of Cheddar News.