DD London designs brand identity for new virus protection brand

Creative agency DD London has developed the branding identity and packaging for new virus-protection brand, Vycel. Vycel Electrostatic Sprayer technology protects against viruses by delivering a positively charged water-based antimicrobial spray.

Supporting the marketing and sales strategy across all touchpoints, DD LONDON developed animations, illustrations, and QR codes for internal communications, packaging, sales and marketing collateral. The agency used positively and negatively charged symbols for design a simple logo.

DD London also directed product shoots and developed the visual style of the brand, which aims to convey the focus of the medical technology embedded in Vycel.  A series of lifestyle and CGI film animations, and the development of a full website with an e-commerce platform have helped establish Vycel’s brand positioning as a med-tech credible brand.

Vycel’s technology delivers a mist of water-based antibacterial solution, and every single molecule is positively charged, meaning they're magnetically attracted to negatively charged objects. This molecular charged technology coined Vycel’s the tagline ‘Positive Protection’.