Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months.
Employer brand is at the heart of every organisation, as the key to attracting, engaging and retaining talent. The past year has truly shown the power of strong employer brand in supporting individuals and teams through the challenges of the pandemic.
Andrew Thomas, publisher of communicate magazine and founder of the awards, says, “This year’s Employer Brand Management Awards has set a new high. It's been a record year for entries, but what impressed the judges so much was the calibre of entries. The competition has been fierce. I know those companies shortlisted are set for a fabulous celebration of employer brand management on 15 September.”
With over 20 categories, the shortlist celebrates excellence across a range of sectors, channels and strategies. Among last year’s winners were the Metropolitan Police and Tonic Agency who secured the prestigious Grand Prix award. The winners of the 2021 ‘Grand Prix’ and ‘Best creative execution of the employer brand,’ will be announced at the official awards ceremony.
The Employer Brand Management Awards 2021 will be held on 15 September 2021 in Central London. Reserve your table at the celebration here.
The full shortlist is as follows:
Communication
Best alignment of the employer value proposition with corporate brand values
GSK and Tonic Agency
Guidewire and Ph.Creative
Petrol Ofisi and Talent Brand Company
SAP
Univé and PROOF
Best communication of the employer brand to the external audience
B&Q and ThirtyThree
Mars and Symphony Talent
Metropolitan Police Service and Tonic Agency
NatWest Group and Ph.Creative
Signature Senior Lifestyle and WeLove9am
Best communication of the employer brand to the internal audience
BT and Ph.Creative
Mars and Symphony Talent
Orkla and Symphony Talent
Sage and Universum
The Good Care Group and Creed Comms
Best short-term or one-off employer brand campaign
Barclays and Tonic Agency
CMS and Blackbridge Communications
EE and ThirtyThree
EY
Southern Co-op and WeLove9am
Best use of digital
Accenture and ThirtyThree
BT and Ph.Creative
Mars and Symphony Talent
Nexans and Symphony Talent
PwC Poland
Best social media strategy
Agilent and Cielo Talent
Barclays and Tonic Agency
BT and Ph.Creative
Dixons Carphone and Tonic Agency
Natwest Group and Ph.Creative
Best integration of the employer brand in communication strategy
Adidas and Cloud Factory
DRPG
Best employer brand innovation
BT and Ph.Creative
EY
Mars and Symphony Talent
Nexans and Symphony Talent
PwC Poland
Employer Brand Positioning
Best diversity and inclusion strategy
AXA UK and ThirtyThree
ITV and Chatter Communications
SAP
Best management of the employer brand following a change of mission, positioning, or management
Capita and ThirtyThree
George at Asda and Chatter Communications
Natwest Group and Ph.Creative
Open GI and DRPG
Philip Morris International and Dawson Walker Communications
Best management of the employer brand following a merger or acquisition
London Stock Exchange Group (LSEG) and Bladonmore
Best localisation programme
Becton Dickinson and Cielo Talent
Hyundai Motor Europe and BrandPointZero
Mars and Symphony Talent
Employee Journey
Best employee experience
Applus
PwC Poland
William Hill and WPA Pinfold
Best employer brand management event
Accenture and ThirtyThree
BT Consumer and DRPG
EY
SAP
Best brand ambassador programme
Booking.com and Cloud Factory
Mars and Symphony Talent
Wiser
Best onboarding and/or reboarding programme
BT and Ph.Creative
Sibur and makelove agency
The Good Care Group and Creed Comms
Best employee wellbeing initiative
Arriva and WPA Pinfold
Axiad
Places for People
Publicis Sapient
Sector
Best employer brand management from the engineering and manufacturing sector
Hyundai Motor Europe and BrandPointZero
Nexans and Symphony Talent
Turkish Aerospace and Manastır
Best employer brand management from the financial services sector
Aviva and Blackbridge Communications
MyCSP on behalf of Civil Service Pensions and Chilli Communication
Royal London and Alexander Mann Solutions
Best employer brand management from the FMCG sector
Heineken and Cloud Factory
Philip Morris International and Dawson Walker Communications
Best employer brand management from the healthcare and pharmaceuticals sector
GSK and Tonic Agency
Signature Senior Lifestyle and WeLove9am
The Good Care Group and Creed Comms
Best employer brand management from the professional services sector
CMS and Blackbridge Communications
Best employer brand management from the public sector
DWP Digital and SMRS
Best employer brand management from the retail sector
Asda and Chatter Communications
Leroy Merlin and makelove agency
Best employer brand management from the technology, media and telecommunications sector
ASM and Cielo Talent
Fujitsu and Creed Comms
SAP
Telegraph Media Group and That Little Agency
Best employer brand management from the travel, leisure and tourism sector
Booking.com and Cloud Factory
easyJet
Special Recognition
Best employer brand strategy during Covid-19
AXA UK and ThirtyThree
MyCSP and Chilli Communication
Orkla and Symphony Talent
PwC Poland
SAP
Best ongoing commitment to employer brand management
SAP
