FIFA introduces innovative music strategy
FIFA has announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative connections to audiences worldwide through shared passions of football and music.
The new music strategy has kicked off with the launch of an eight-episode podcast series, which pairs star football players with award-winning musicians. In each episode, celebrated footballers from around the world will discuss transformative moments from their careers, on and off the pitch, through the songs that have provided a soundtrack to their lives. The players will be joined by an award-winning musician who inspired them, as they explore the interplay between music and football in their lives.
The idea behind the project is to make football truly global and accessible, using the crossover between music and football, both universal languages, to do so, explains Jean-François Pathy, FIFA’s director of marketing. “It’s a natural fit to bring them together. We are excited about the opportunities that lie ahead to connect people through inspiring human stories,” he says.
PlayOn is the first of many new initiatives that FIFA will be launching in 2021 and beyond as part of its strategic collaboration with Universal Music Group for Brands, a division of Universal Music Group.
“Starting with the launch of the PlayOn Podcast series, these initiatives will showcase the symbiosis and shared bonds between the world’s best footballers and musicians alongside the fans that idolise them globally,” says Olivier Robert-Murphy, executive vice president of Universal Music Group for Brands.
