Free The Birds unveils packaging for new Liz Earle’s Christmas 2021 range
Creative agency, Free The Birds, unveiled a packaging for the skincare brand, Liz Earle Beauty Co’s Christmas 2021 gifting collection.
Tapping into Liz Earle Beauty Co.’s association with natural elements, the creative agency highlighted the product’s ingredients through botanical illustrations on the packaging, showcasing the natural composition of the skincare products.
Diversifying the on-pack designs with elements such as eucalyptus and blueberries, inspired the Free The Birds to design an autumn to winter forest floor scenery on the front of the individual gift packs, using a warmer colour palette to reflect the festive season. The forest scenery is overlaid with a silver firefly heart symbol to communicate the brand’s love of nature whilst unifying the product range beyond on-pack designs.
Free The Birds mirrored Liz Earle Beauty Co.’s position as an ethically-sourcing skincare brand with the choice of packaging materials, by using paper that is FSC and World Land Trust certified.
“Being conscious of sustainability, all the gift packaging has been composed of cardboard and metal so it can be reused or recycled, and there is no single use plastics in the Liz Earle range. We also designed a planter paper bag as a keepsake for consumers to remember this act of kindness towards the planet,” Nick Vaus, partner and creative director at Free The Birds.
