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Global paper company launches new identity

Global paper company Fedrigoni worked with creative agency Pentagram to build a unified global image for the group and develop a distinctive brand for both the UK and international audiences.

Fedrigoni recently released its Paper Box, a sculptural and highly collectable sample box designed by London studio Graphic Thought Facility (GTF) set in GTF's redrawn version of Italian designer Aldo Novarese's 1968 font Forma. The minimal approach features the word 'Fedrigoni' in upper case. The team at Pentagram saw the potential of Fedrigoni’s wordmark in Forma to represent the brand as a whole:: strong, bold and confident, and celebrating its strong Italian heritage.

At the centre of the refreshed identity, the new wordmark has been designed to be as flexible and adaptable as possible for its many different applications. Joining the wordmark is a refined version of Fedrigoni's shield, featuring the traditional ladder motif and the date the company was founded.

“We created this striking new identity to reaffirm the paper company’s global presence and its commitment to design and creativity, referencing its rich Italian heritage while looking firmly to the future,” says harry Pearce, partner at Pentagram.

The new identity is primarily monochrome, with a black and white palette supported by a suite of cool greys, acting as a framework to showcase the world of colour that Fedrigoni inhabits and allows the brand’s products, content and imagery to remain centre stage. While the main identity is monochrome, the self-adhesive product brands each have a unique colour assigned to them.

The new brand identity is designed to work seamlessly across a wide range of applications, from social icons and business cards to building signage and the lorries which transport the paper to customers around the world.