Havas PR Middle East rebrands as Red Havas Middle East to broaden comms offering

Havas PR Middle East, the Dubai-based agency that covers luxury, lifestyle and corporate communications, has rebranded to Red Havas Middle East.

The rebrand signals the agency’s entry into Red Havas’ global micro-network of Merged Media agencies, which integrates earned, social land experiential capabilities with ‘content at heart.’  THE move brings the Middle East team together with Red Havas offices across the U.S., Australia, Singapore, Vietnam, the Philippines, Indonesia, U.K., Italy, France and Germany.

“Welcoming Red Havas Middle East to our network represents a key milestone for the group as we're increasingly seeing the region become a strategic priority for both current clients and new business. "From retail and technology to tourism and hospitality, the breadth of opportunity in the Middle Eastern economies is staggering,” says James Wright global chairman of the Havas PR Global Collective and global CEO of Red Havas.

“By rebranding under the Red Havas banner and adopting the Merged Media model, we're better able to bring the future of PR and communications to our clients—and to kick open the doors of the Middle East and North Africa to Red Havas clients everywhere,” says Dana Tahir, general manager of Red Havas Middle East.