JET expands brand presence with ten new sites

Fuel supply brand, JET,continues its ongoing brand refresh with the announcement of the opening of ten new Ascona-owned sites throughout the UK.

The ten sites will all feature JET’S iconic blue and yellow logo, recently updated as part of an overall rebrand that also included its premium fuel offer, JET ULTRA.

“The new JET brand image is recognised in the industry for great value and service. It is the perfect partner for Ascona as we continue to expand our operations in the UK via both organic and acquisitive growth,” says Darrien Briggs, MD at Ascona Group.

“With a reputation driven by good service and good value we are committed to building business relationships with dealers across the UK and are looking forward to helping these new sites flourish over the coming months - further strengthening the JET brand,” says Oliver Mueller, retail business manager at Phillips 66 Limited.

In 2020 JET continued to drive brand awareness with the launch of its first TV campaign in more than two decades.