Labbrand works with The Honest Company to create Chinese brand name

Global brand agency Labbrand worked with The Honest Company, an American consumer goods company founded by actress Jessica Alba, to create its Chinese brand name 恩怡诗 (ēn yí shī) when it entered the Chinese market.

The move aims to build the brand presence and be easily identified by its target consumers in China.

The name expresses gentle love, delivering a feeling of relief and happiness, like being cradled in a mother’s arms. The name reflects the brand value of The Honest Company: to live a healthy and happy life.