Landor & Fitch creates KitKat Chocolatory eCommerce experience

Following the launch of the KitKat Chocolatory Sao Paulo store in 2019, Nestlé Brazil has continued its work with global brand agency Landor & Fitch to develop the KitKat Chocolatory eCommerce experience, the first eCommerce ‘digital flagship.’

The design is themed to a KitKat 'Chocolatory Wonderland' to encourage play and exploration, and celebrate personalisation and community.

The store in Sao Paulo was specifically designed for Gen Z shoppers. With the pandemic hitting shortly after its launch, Landor & Fitch and Nestlé realised they had to accelerate the vision of the store into a digital experience for consumers. The aim was to bring the excitement of the store to life at home.

Visitors can browse through KitKat’s 'pick n’ mix' and express themselves by customising their own products and gifts: they can upload and print photos on KitKat chocolate bars, or type in personalised messages and have them laser-etched on metal tin packaging. The experience also includes omnichannel features such as ‘Multi-Stock’, which identifies the nearest physical store to carry out product delivery, ‘Click & Collect’, and a two-hour express delivery option.

“While the pandemic has unsurprisingly seen retailers focus on selling online, this has historically swayed towards functionality over experience, which isn’t very exciting for consumers. In fact, there’s an ‘eCommerce experience gap’, with consumers demanding inspiration, fun and escapism,” says Nick Burdett, digital director EMEA at Landor & Fitch.

“We worked with Nestlé to meet these demands and create an omnichannel experience that engages meaningfully with consumers and drives rich business results. This project showcases why companies need to have an ever-evolving retail strategy, to truly future-proof their brand,” he adds