Lewis Moberly extends Skin Sapiens brand portfolio

Brand design agency, Lewis Moberly, worked with Skin Sapiens, a natural skincare brand, to extend the brand portfolio and design for six new products. The move forms part of a wider remit for Skin Sapiens to gain presence in major retailers as well as greater distribution internationally.

Founder of Skin Sapiens, James Jardella, commissioned Lewis Moberly to develop the brand identity and packaging for Skin Sapiens’ initial capsule range of skincare products, before working with the agency to extend the brand into facial serums. The new category aims to have a more intensive adult focus, featuring scientifically proven active botanicals.

"Our challenge was to ensure a seamless fit with the existing range that has been so well received and be distinctive as a more concentrated booster range for adults. Together with the brand’s green values, we needed to communicate the unique properties of each product. Ease of navigation and shelf-standout were key,” says Mary Lewis, creative director of Lewis Moberly.

The pared-back design and natural palette of the core range extends to the new products. The serums feature brightly-coloured benefit titles to aid navigation and differentiate from facial care.

The outer carton is made from 50% recycled material and on-pack messaging encourages the consumer to recycle it again after use. The glass bottle can be recycled and similarly, on-pack messaging encourages the consumer to separate the glass bottle and pipette dispenser, to aid recycling of the bottle.

“Creating a new skincare brand from recycled materials has been full of challenges and, along the way, we’ve had to sacrifice things like ‘the perfect colour’ in favour of something more sustainable,” says Jardella.