Luminous launches sector-focused B2B Brightest Brands webinar

Branding agency Luminous has launched the details of its sector-focused B2B Brightest Brands webinar, which will be held on 24 June and will explore the professional services sector in the context of its B2B Brightest Brands research.

In February 2021, Luminous launched B2B’s Brightest Brands, the only brand index to solely focus on business-to-business brands.  The report analysed 200 brands across 18 sectors, highlighting which sectors are leading the way and celebrating the top 50 brands that truly shine.

The webinar will delve into the professional services sector, examining the strengths, pitfalls and opportunities of this industry across criteria that evaluate areas including brand narrative, purpose, ESG, values and digital brand experience. 

Luminous will look at the professional services firms across accountancy, consultancy and law that made the top 50 and share its insights on what makes them successful.

The webinar will be held on 24 June from 12:00 to 13:00 GMT. To sign up, click here.