Mc&T repositions as Here Be Dragons, launching creative and production facility

Mc&T, the PR and social content agency founded by ex-Edelman Director Paul McEntee five years ago, has rebranded as ‘Here Be Dragons.’

The new brand is a culmination of the agency’s growth as it launches two new offerings: ‘Here Be Dragons Studio’, a creative and production facility, and TAILWINDS, a trends forecasting service and publishing tool that will undertake research projects.

The phrase ‘Here Be Dragons’ was used on old maps to mean dangerous or unexplored territories, and reflects the agency’s ambition of navigating the uncharted to help brands discover ‘brave new lands,’ identifying new opportunities, and mitigating the risk.

The wider colour palette which replaces Mc&T’s black and white reflects the more creative work the agency does, giving a greater contemporary feel to the visual identity as a whole. The softer palette allows the bold dragon head logo to dominate and take centre stage.