• Transform magazine
  • November 23, 2024

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Monotype acquires of Hoefler&Co foundry

Archer

Font and technology specialists, Monotype, acquired the New York City-based foundry, Hoefler&Co.

With the acquisition of Hoefler&Co, Monotype will expand its type library to include some of the world’s most popular typefaces like Gotham, Knockout, Mercury, Sentinel, Chronicle, Decimal, and Archer. Hoefler&Co designs will continue to be available through typography.com, and Monotype also plans to distribute the typefaces through its Monotype Fonts offering.

“In the world of type design, there are few names as well-regarded as Hoefler&Co. By adding the team’s premier library and design expertise, we can better serve the creative community through Monotype Fonts, while expanding on our mission to elevate the value of typography in driving commerce and culture,” says Monotype CEO, Ninan Chacko.

Founded in 1989, Hoefler&Co, has become a well-know foundry across the world. Former U.S. president Barack Obama, for example, used Hoefler&Co’s Gotham as his campaign’s signature typeface, while the Biden White House is defined by the foundry’s typefaces Decimal and Mercury. 

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Jonathan Hoefler and Carleen Borsella, CEO of Hoefler&Co, will be taking this opportunity to step away from the company to explore new creative endeavors. “Monotype is unquestionably the right partner to help our work continue to grow, and meet the expanding needs of creative professionals in the years ahead,” says Hoefler.

“For us, it was critical to partner with an organisation that fundamentally believes in the value of type. Monotype is the most experienced foundry in the world, who today cares for many of the world’s most important typefaces, making them the natural home for the work we’ve created at Hoefler&Co,” he adds.

Borsella says, “In our conversations with Monotype, it’s always been clear that they understand the importance of type to both designers and brands. Monotype is uniquely poised to meet the opportunities of the moment, and our team’s expertise and H&Co’s heritage will add tremendous value to Monotype. We look forward to seeing how both organisations come together to create new solutions for the creative community.”