New brand campaign champions Covid-19 innovators

Launching one year after the first lockdown, creative workspace and accelerator for UK and European startups and mature scale ups, Huckletree has launched a new campaign with creative agency Otherway to celebrate the founders persevering and innovating despite Covid-19, whilst inspiring the companies of the future to be brave in the face of adversity.

Created in a modular story-telling format,the ‘To be continued…’ campaign highlights the milestones and innovations that came from the constrains of 2020 in one continous timeline. Profiling 12 of the most exciting member businesses within Huckletree across the UK and Ireland, the stories include the launch of Hylo, the world’s first sustainable running show and Starling Bank providing bounce back loans.

“There’s been so much debate around the possible death of the office this past year - we wanted to move the conversation on from WFH and hybrid working and get back to the business creations that are challenging industries and leading verticals to new frontiers, which we believe is the story that people need to hear now more than ever,” says Jemma Wong, chief marketing officer at Huckletree.

The campaign is an evolution of the existing Huckletree brand world, using their bright colour palette to provide a standout in OOH media, paired with bold headlines in copy-led executions telling individual stories.

“Placing the members at the heart of the creative and highlighting the special environment that Huckletree creates to feed innovation and collective bravery,” says Stuart Finlayson, partner at Otherway.