NOW TV rebrands to NOW

European streaming platform NOW TV worked with global branding agency Venturethree to build a new identity, look and name, NOW, reflecting how simplicity meets entertainment.

A streamlined identity, with a new green colour palette, makes use of a graphic illumination on the ‘O,’ a portal to showcase NOW’s entertainment at the heart of the brand.

In addition to the new visual identity, NOW also changes its tone of voice, inviting audienes to join the community with a NOW membership that includes enterainment, cinema and more.

“NOW has always been the home of quality entertainment and our new brand evolution ensures that, even in a hectic world, no one misses out on the entertainment they love. By moving from NOW TV to NOW, we marry our world-class quality with brilliant simplicity. This immediacy creates a true destination and community for those who love and live for the best entertainment,” says Marina Storti, managing director at NOW.

The rebrand will be unveiled with a nationwide ATL campaign on the 19 March, bringing to life the new look and positioning in a creative range campaign.