Organic launches new website and rebrand for Stop Cyberbullying Day 2021

Exeter-based digital agency Organic has developed a new website and brand identity for Stop Cyberbullying Day, an annual event founded and coordinated by The Cybersmile Foundation, an anti-cyberbullying non-profit.

Organic was tasked with creating a new, inclusive Stop Cyberbullying Day brand and website to support the charity in time for their next global event on 18 June 2021.

Organic redesigned the Stop Cyberbullying Day brand to make it more modern and fit for purpose. Working closely with the charity, it developed a new logo, colour palette, centred around a deep blue, and iconography with a strong focus on accessibility.

The brief also included developing a refreshed website and new digital experience for Stop Cyberbullying Day. The new website is more engaging for users, providing slick, easy to use functionality and enabling Cybersmile to showcase and reach its audience more effectively. Each section cis learly signposted, making the online journey simpler. Organic based the designs for the new site around the need for a more inclusive experience that also reduced friction on the site.
 
“The new Stop Cyberbullying Day website will help boost the events profile, whilst also raising awareness of the issues associated with cyber-bullying. We truly believe in a world where we can use digital for good,” says Ed Nicholson, brand experience director at Organic.