Ragged Edge designs new identity for UK stationary brand

London-based branding agency, Ragged Edge, designed a new brand identity for UK stationary brand, Papier. With the original identity designed on intuition alone, and the ambition to expand in the US, Papier needed a brand that stood apart from the category and beyond aesthetics.

To get people to think differently about stationery, Ragged Edge began by redefining a category that solely focuses on aesthetics. The agency focused on the promise Papier’s products offer: not only a chance to express oneself but the power to realise who one is. Papier invites people to consider the transformative power of stationary and, in doing so, discover the possibilities of a blank page.

“In a category that’s all about design, we had to add a touch of magic. So as we began with our own blank page, we saw the possibility of an emporium full of wonder. Just as an emporium does, this brand has to invite people in, to dig deeper, not knowing what you might discover. It appeals to and even provokes the senses, just like stationery itself. While it’s a brand born of paper and ink, it is just as magical as part of Papier’s digital experience,” says Max Ottignon, co-founder of Ragged Edge.

By imagining a Papier emporium full of magic inside, Ragged Edge created an identity born of paper and ink that invites people in, aiming to appeal to their every sense. The logo seeks to lift the cover on the wonder within a notebook, while packaging was reimagined for paper people.

Similarly, the photography aims to capture an atmosphere not one an aesthetic.

“We wanted an approach that would challenge us &and push us to be brave. That’s the Ragged Edge ethos and that’s what they’ve delivered. This rebrand really sets Papier apart from the pack,” says Taymour Atighetchi, CEO & founder of Papier.