Shortlist announced for 2021 Transform Awards Europe
There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the darkest of times.
Transform is pleased to announce the shortlist for its 2021 Transform Awards Europe. The 12th annual awards will be showcasing and celebrating the best in rebranding, brand development and strategic brand transformation.
Entries from across the continent were considered by an expert panel of judges on the basis of their creativity, strategic approach, implementation and impact. Judges hailed from the likes of PepsiCo, RB, Axa and Merck, among others. Judges deliberated on each submission to determine which organisations would be named to the competitive shortlist.
Categories that saw multiple entries impress judges include ‘Best visual identity from the engineering and manufacturing sector,’ in which there were six entries nominated, and the perennially challenging ‘Best creative strategy and ‘Best rebrand of a digital property,’ with five shortlisted companies apiece.
“Each entry to the 2021 Transform Awards Europe has truly delivered excellence in rebranding and brand development. The transformational power of brand design has a huge amount of value in today’s challenging landscape. We’re proud to recognise each of the shortlisted companies in this year’s Transform Awards,” says Brittany Golob, editor in chief of Transform magazine.
The winners will be announced at an event on 6 May.
For more information about the awards, click here.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Aimia Foods and Brandon Consultants
Biff's Kitchen and We Launch
Unzer and SomeOne
Vetsmiths and Frank, Bright & Abel
Best brand architecture solution
Applus
Lifestory and Greenspace
Polaris and Spencer du Bois
Swisscom and Saffron Brand Consultants
Best use of copy style or tone of voice
Conjura and Clout
FFS and Free The Birds
Futr and Lantern
Network Rail and Schwa
Zero Gravity and Lantern
Best brand experience
Absolut and BRC Imagination Arts
Diageo and BRC Imagination Arts
Vype (British American Tobacco) and FITCH
Best use of packaging
Fish4Dogs and WPA Pinfold
Les Fruits Détendus and Pixeli
Lipton Pop Art Special Edition (EER) and PepsiCo, Inc
Mirinda Unexpected Combo Summer LTD (EER) and PepsiCo, Inc
Nature's Way Foods - FLiNG Salads and 1HQ Brand Agency
Raw Halo and B&B Studio
Best wayfinding or signage
Post Office Limited and The Honest Brand, part of the Principle Group
Stevenage Borough Council and Maynard
Citroen and Lonsdale Design
Best use of audio brand
Bibliographisches Institut (Duden Publishing) and WESOUND GmbH
Deutsche Telekom AG
Insight TV and CapeRock
Mastercard and amp GmbH
Storytel and Efterklang
Best use of typography
Dianomi and Living Group
Gradcore and Supple Studio
Keys and Pixelis
Best place or nation brand
Buzău City, Romania and Adrian Mironescu - WIRON
City of Paris and Carré Noir
PROCESS
Best external stakeholder relations during a brand development project
KFC and Uberall GmbH
Verizon and Periphas
Best internal communications during a brand development project
ABB and Admind Branding & Communications
Applus
HSBC
Swisscom and Prophet
Best implementation of a brand development project
ABB and Admind Branding & Communications
Active Care Group and RBL Brand Agency
British Business Bank and Red Stone
HSBC
Kantar and Thinkfarm
Best localisation of an international brand
Applus
KFC and Uberall GmbH
Tata Consultancy Services
Verizon and Periphas
STRATEGY
Best creative strategy
Conjura and Clout
EMCOR UK and Designhouse
Futr and Lantern
Royal Salute and Boundless
Training Shed and Brand Clear
Best brand evolution
Aimia Foods and Brandon Consultant
Bleiker's Smokehouse and Kiss Branding
Punch & Judy and Free The Birds
Thatchers and Bluemarlin
Best strategic or creative development of a new brand
Cert and Free The Birds
Conjura and Clout
doddl and RichardsDee
Evari and Greenspace
Occu and Rowdy Studio
Best development of a new brand within an existing brand portfolio
British Business Bank and Red Stone
Lex Mundi and Gather
Lifestory and Greenspace
OKIN Group and UnitedUs
Sinebrychoff and Bluemarlin
Best naming strategy
ATP Trucks Automobile and Beniamin Pop Studio
Clergy Support Trust and IE Brand
EachOne and JOOSNABHAN
Lifestory and Greenspace
WyzePay and Dusted.
TYPE
Best corporate rebrand following a merger or acquisition
Active Care Group and RBL Brand Agency
Informa Tech and Brands2Life
Unzer and SomeOne
Best brand development project to reflect changed mission, values or positioning
56 Dean Street, Chelsea and Westminster NHS Trust and Anatomy Brands Ltd
ASSA ABLOY (Yale) and GW+Co
Conjura and Clout
STS S.A. and Dragon Rouge Warsaw
Vintner and Saboteur
Best brand consolidation
British Business Bank and Red Stone
Commonwealth Sport and RBL Brand Agency
Idox and Industry Branding
Kantar and Thinkfarm
Best rebrand of a digital property
Accsys and Mr B & Friends
AO World PLC
Gamma and Dusted.
The Student Hotel and Rufus Leonard
WyzePay and Dusted.
SECTOR
Best visual identity by a charity, NGO or not-for-profit
Clergy Support Trust and IE Brand
Fight for Sight and Spencer du Bois
Love Welcomes and Saboteur
Young Futures Bright&Bold
Zero Gravity and Lantern
Best visual identity from the education sector
Les Roches and OPX
University of Central Lancashire and Lloyd Northover
University of Chicago Booth and Radley Yeldar
Zero Gravity and Lantern
Best visual identity from the engineering and manufacturing sector
Accsys and Mr B & Friends
ASSA ABLOY (Yale) and GW+Co
Heavy Lighting and Supple Studio
Scholle IPN
Tharsus and OPX
Webomatic Maschinenfabrik GmbH and Beniamin Pop Studio
Best visual identity from the farming and agriculture sector
Ethiopia and Pixelis
Best visual identity from the financial services sector
British Business Bank and Red Stone
Doddl and RichardsDee
GFX Prime and Redhouse
Lumo and Pixelis
Unzer and SomeOne
WyzePay and Dusted.
Best visual identity from the FMCG sector
Bleiker's Smokehouse and Kiss Branding
FFS and Free The Birds
Labeyrie and Lonsdale Design
Unilever – Lynx Africa and PB Creative
Unilver – V05 and PB Creative
Best visual identity from the food and beverage sector
Biff's Kitchen and We Launch
Collectiv Food and Red Stone
Fridays and SomeOne
Rumbustian and PB Creative
Vintner and Saboteur
Best visual identity from the healthcare and pharmaceuticals sector
56 Dean Street, Chelsea and Westminster NHS Trust and Anatomy Brands
Active Care Group and RBL Brand Agency
Lingostiere Clinique Veterinaire and BrandSilver
Resuscitation Council UK and IE Brand
Vetsmiths and Frank, Bright & Abel
Best visual identity from the industrial and basic materials sector
Domo and Pixelis
Formaplex and Design by Structure
Best visual identity from the lifestyle and wellbeing sector
Arkeo and The Good Marketing Company
Exi and Gather
Best visual identity from the professional services sector
Emergence Partners and Clout
Eversheds Sutherland and WPA Pinfold
Southern Lights and Supple Studio
Travers Smith and Living Group
Best visual identity from the property, construction and facilities management sector
Grant Associates and Supple Studio
LendInvest and Design by Structure
Occu and Rowdy Studio
Urban & Urban Properties and Rare Breed
Best visual identity from the public services sector
5G RuralDorset and Greenwich Design
College of Policing and Lloyd Northover
Best visual identity from the retail sector
AO World PLC
Hendriks / Royal Flora Holland and Synsation Brand Design
Best visual identity from the sports, travel, leisure and tourism sector
Andrew Brownsword Hotels (Minster Mill) and Supple Studio
Commonwealth Sport and RBL Brand Agency
London Irish RFC and UnitedUs
Warwick Arts Centre and Undivided with Rudd Studio
Best visual identity from the technology, media and telecommunications sector
BT Group and Zag Limited
Dianomi and Living Group
Futr and Lantern
Loom and Supple Studio
Player Research and UnitedUs
Best visual identity from the transport and logistics sector
Aegean Airlines and PriestmanGoode
Evari and Greenspace
InPost Sp. z o.o. and Dragon Rouge Warsaw
Vectos and And Then Associates with Holistic
The ‘Best overall visual identity’ and ‘Grand Prix’ winners will be revealed at the ceremony 6 May, in Central London.
