Shortlist announced for 2021 Transform Awards MEA
Transform magazine is proud to announce the shortlist for the 2021 Transform Awards Middle East and Africa, the only awards programme celebrating the transformative power of rebranding and brand development in the region.
“The Transform Awards continues to benchmark the best of brand strategy, creativity and design. Remarkably this has been a record year for the awards programme within the Middle East and Africa, and I would like to thank all of those who understand its importance and who have continued to support the Transform Awards," says Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards.
Some of the most hotly contended categories were ‘Best brand experience,’ ‘Best implementation of a brand development project,’ ‘Best visual identity from the financial services sector,’ and ‘Best visual identity from the public sector’ all of which had six companies shortlisted.
Each entry was examined by a panel of judges from the likes of TikTok, BMW Group, Toyota UAE and BANK ABC, among others. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
The winners will be announced at a gala dinner held in Dubai on 25 May.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Dubai Culture and Bellwether
Dusit Thani and RUYA
Hala and Bellwether
Shahid and Landor & Fitch
Yelo and Landor & Fitch
Best brand architecture solution
MKU and Brand Lounge
Saudi Data & AI Authority (SDAIA) and Landor & Fitch
Waqf Sulaiman Alrajhi and Brand Lounge
Best use of copy style or tone of voice
Al Fay Park (DMT) and All About Brands
Black Stripe and Unisono
Jumeirah and Brand Lounge
Ministry of Tourism and Bassmat Integrated & Digital Agency
Piramal Mahalaxmi and RUYA
Best brand experience
Dubai Airports - Learning and development festival and KNOW Creative
Etihad and Sixieme Son
Ministry of tourism and Bassmat Integrated & Digital Agency
Razin and Blue Hat
Shahid and Landor & Fitch
TYM and MBLM
Best use of packaging
Almarai and Lonsdale
Bushra Meat and OHI Leo Burnett
Messinis Olive Grove S.A. and Multiply Marketing Consultancy
PepsiCo
URBO and Landor & Fitch
Best wayfinding or signage
Al Fay Park (DMT) and All About Brands
Best use of audio branding
Etihad Airways and Sixieme Son
Majid Al Futtaim
National Commercial Bank (NCB) and Landor & Fitch
Best use of typography
Hinu and Skyne
SARVEST & Brand Lounge
The Emirates and RUYA
Zohoor and Unisono
ZY and Skyne
Best place or nation brand
AMAALA and Landor & Fitch
Hinu and Skyne
Public Diplomacy Office and Landor & Fitch
The Emirates and RUYA
PROCESS
Best internal communication during a brand development project
Salehiya and Brand Lounge
TGT Diagnostics
Zohoor and Unisono
Best implementation of a brand development project
Dubai Culture and Bellwether
Ma'an and All About Brands
Mobily and Bellwether
Nupco and Bellwether
OSN and Bellwether
Salehiya and Brand Lounge
STRATEGY
Best creative strategy
AMAALA and Landor & Fitch
Dubai Culture and Bellwether
Nupco and Bellwether
OSN and Bellwether
Yelo and Landor & Fitch
Best brand evolution
Mobily and Bellwether
OneHive and Skyne
OSN and Bellwether
Saudi Sports for all Federation and Landor & Fitch
Shahid and Landor & Fitch
Best strategic or creative development of a new brand
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
Hala and Bellwether
Pitstop Lagos and Arden & Newton
SARVEST and Brand Lounge
Yelo and Landor & Fitch
Best development of a new brand within an existing brand portfolio
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business (ADinB)
Ajyal Space and Landor & Fitch
Kenya Commercial Bank and Landor & Fitch
SARVEST and Brand Lounge
TGT Diagnostics
Best naming strategy
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
Ardova PLC and Arden & Newton
MKU and Brand Lounge
OneHive and Skyne
SARVEST and Brand Lounge
Yelo and Landor & Fitch
TYPE
Best corporate rebrand following a merger or acquisition
Ardova PLC and Arden & Newton
MAG Group and RUYA
Best brand development project to reflect changed mission values or positioning
AMAALA and Landor & Fitch
Dubai Culture and Bellwether
OSN and Bellwether
Saudi Sports for all Federation and Landor & Fitch
Yelo and Landor & Fitch
Best rebrand of a digital property
Ajdan and Unisono
Barka Desalination and OHI Leo Burnett
Goody Kitchen and Landor & Fitch
OSN and Bellwether
Papercut Factory and Brand Provoke Consultants
TYM and MBLM
SECTOR
Best visual identity by a charity, NGO or not-for-profit
Click Learning and Epic Lion
Elevate an initiative by Nama and Brand Lounge
GoLokal and Skyne
Shamsaha and Unisono
Waqf Sulaiman Alrajhi and Brand Lounge
Best visual identity from the education sector
Abu Dhabi Youth Barzah and RUYA
Ajyal Space and Landor & Fitch
Click Learning and Epic Lion
Emirates Youth School Competitions and RUYA
Best visual identity from the energy and utilities sector
Ajman Sewerage and Brand Lounge
Ta'ziz and All About Brands
TGT Diagnostics
Best visual identity from the engineering and manufacturing sector
Trans Asia Pipeline Services and Jpd
Best visual identity from the farming and agriculture sector
Fertiglobe and All About Brands
OneHive and Skyne
TYM and MBLM
Best visual identity from the financial services sector
ADQ and All About Brands
Ellae Branding Agency
Esterad and Unisono
National Commercial Bank (NCB) and Landor & Fitch
NBK - National Bank of Kuwait and Landor & Fitch
SARVEST and Brand Lounge
Best visual identity from the FMCG sector
URBO and Landor & Fitch
Best visual identity from the food and beverage sector
Almarai and Lonsdale
Black Stripe and Unisono
Goody Kitchen and Landor & Fitch
Knorhoek Gin and Navy Creative
Lexx at Grand Hyatt Abu Dhabi and Fludium
Best visual identity from the healthcare and pharmaceuticals sector
Digitum and Brand Lounge
Nupco and Bellwether
Salehiya & Brand Lounge
Best visual identity from the lifestyle and wellbeing sector
AMAALA and Landor & Fitch
Le Joyau d'Olive and Tagbrands
RWRD and RUYA
Saudi Sports for all Federation and Landor & Fitch
URBO and Landor & Fitch
Best visual identity from the professional services sector
Gulf Researcher and Unisono
HLO and K&i
Kayishha and Skyne
Raees & Co and Unisono
Best visual identity from the property, construction and facilities management sector
AlDyar Alarabiya and Brand Lounge
Chaimaa Avenue and RUYA
MAG City and RUYA
Best visual identity from the public sector
Abu Dhabi Early Childhood Authority (ECA) TAKWEEN and Gulf Advertising in Business (ADinB)
Abu Dhabi Youth Forum and RUYA
Dubai Culture and Bellwether
Public Diplomacy Office and Landor & Fitch
Saudi Sports for all Federation and Landor & Fitch
The Emirates and RUYA
Best visual identity from the retail sector
Mo'an and Skyne
Rasasi and Landor & Fitch
Royse and RUYA
Zohoor and Unisono
Best visual identity from the sports, travel, leisure, and tourism sector
AMAALA and Landor & Fitch
Atmosphere Hotels & Resorts and The Adroit Agency
Hinu and Skyne
Pura and RUYA
Best visual identity from the technology, media and telecommunication sector
Mobily and Bellwether
OSN and Bellwether
Saudi Data & AI Authority (SDAIA) and Landor & Fitch
Best visual identity from the transport and logistics sector
Bahri and Landor & Fitch
Hala and Bellwether
Yelo and Landor & Fitch
The ‘Best overall visual identity’ and ‘Grand Prix’ winners will be revealed at the ceremony 25 May, at the V Hotel, Dubai.
