Shortlist announced for Transform Awards North America 2021

Transform magazine is proud to announce the shortlist for the Transform Awards North America 2021, the only awards programme celebrating the transformative power of rebranding and brand development in North America.

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

Some of the most hotly contended categories this year include ‘Best use of packaging,’ ‘Best creative strategy,’ ‘Best corporate rebrand following a merger or acquisition,’ and ‘Best visual identity from the food and beverage sector.’

"This has been a record year for the Transform Awards. The increase in submissions highlight the importance of the transformative power of brand strategy and design as the world starts to recover from the economic effects of the pandemic," says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards.

Each entry was examined by a panel of judges from the likes of Citi, Colgate-Palmolive, Superunion and the New York Knicks among others. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.

Last year’s winners include ASSA ABLOY/Yale and GW+Co, which took home the Grand Prix award, Move United and Superunion, which took home ‘Best overall visual identity,’ Thrivent Financial and Prophet, and MetLife and Prophet.

The winners of the the Transform Awards North America will be announced at a gala dinner held on 2 November in New York City. You can reserve your table to the wonderful awards ceremony here.

The full shortlist can be found below:

 

CONTENT

Best use of visual property

Hausfeld and Living Group

Matter and Interbrand

NielsenIQ and Interbrand

Quest Diagnostics and Monigle

Truist and Interbrand

 

Best brand architecture solution

AmeriCorps and Brandpie

Colgate-Palmolive: Palmolive and Clarkmcdowall

Epicor and Together Design

Mars Wrigley Nutro and Clarkmcdowall

Matrix Medical Network and Brandpie

Publicis Sapient

 

Best use of copy style or tone of voice

Control Techniques and GW+Co

 

Best brand experience

BlackRock VIS and Turner Duckworth

Casey's and Interbrand

Mars Retail Group and Landor & Fitch

PepsiCo Design & Innovation - MTN DEW Cookbook

Quest Diagnostics and Monigle

Topgolf Entertainment Group and Rovio Entertainment

 

Best use of packaging

Appleton Estate Rum and Superunion

Casey's and Interbrand

Heineken and Elmwood

McDonald’s and Pearlfisher

Revea and ChangeUp

SoGood Saké and Pearlfisher

Tecate ALTA and Pearlfisher

 

Best wayfinding or signage

California Polytechnic State University and DLR Group

Freson Bros. Market and Shook Kelley

 

Best use of audio branding

History Channel / A&E Networks and Sonic Lens

Sparkling Ice and Sixieme Son USA

 

Best use of typography

Casey's and Interbrand

Connectivity Standards Alliance and Interbrand

Jimmy John’s and ChangeUp

Microsoft and Monigle

Standard Chartered and Lippincott

Truist and Interbrand

 

PROCESS

 

Best internal communications during a brand development project

AmeriCorps and Brandpie

Hausfeld and Living Group

 

STRATEGY

 

Best creative strategy

AmeriCorps and Brandpie

Creo and Brandpie

Datacolor and BrandTuitive

Epicor and Together Design

Fifth Season and Spectacle Strategy

McDonald’s and Pearlfisher

Purple and Landor & Fitch

 

Best brand evolution

AmeriCorps and Brandpie

Ayming and Kimpton Creative

Casey's and Interbrand

Epicor and Together Design

HST Pathways and McMillan

Purple and Landor & Fitch

Standard Chartered and Lippincott

 

Best strategic or creative development of a new brand

Calyx and Monigle

Creo and Brandpie

Havas Mango and Conran Design Group

HUM and Thackway Mccord

Matter and Interbrand

SoGood Saké and Pearlfisher

 

Best development of a new brand within an existing brand portfolio

Connectivity Standards Alliance and Interbrand

Consider Pastures and Pearlfisher

Microsoft and Monigle

Nationwide and Coley Porter Bell and Ogilvy

 

Best naming strategy

Clario and Conran Design Group

Creo and Brandpie

Havas Mango and Conran Design Group

HUM and Thackway Mccord

Matter and Interbrand

Sylvamo and Thackway Mccord

 

TYPE

 

Best corporate rebrand following a merger or acquisition

ASC Engineered Solutions and Tenet Partners

Bristol Myers Squibb and Siegel+Gale

HALO and DeSantis Breindel

LSEG and Interbrand

Luminis Health and Monigle

Truist and Interbrand

Viatris and Conran Design Group

 

Best brand development project to reflect changed mission, values or positioning

Connectivity Standards Alliance and Interbrand

Control Techniques and GW+Co

Epicor and Together Design

J.M. Smucker Company and CBX

LPL Financial and DeSantis Breindel

Partners and Living Group

Quest Diagnostics and Monigle

 

Best brand consolidation

Casey's and Interbrand

Epicor and Together Design

 

Best rebrand of a digital property

Epicor and Together Design

Hausfeld and Living Group

 

SECTOR

 

Best visual identity by a charity, NGO or not-for-profit

AmeriCorps and Brandpie

Crossroads Health and Onyx Creative

Partners and Living Group

Ocean Generation and Pearlfisher

Quest Diagnostics and Monigle

Woods Hole Oceanographic Institution and Marquis Design

 

Best visual identity from the education sector

KinderCare and Design Bridge New York

 

Best visual identity from the engineering and manufacturing sector

Control Techniques and GW+Co

Optimas and Paragraphs LLC

Stratus Unlimited and Monigle

Sylvamo and Thackway Mccord

 

Best visual identity from the farming and agriculture sector

Fifth Season and Spectacle Strategy

 

Best visual identity from the financial services sector

Budgyt and The Kamelion Group

HUM and Thackway Mccord

Jackson Financial and Prophet

 

Best visual identity from the food and beverage sector

Appleton Estate Rum and Superunion

Captain Pabst and Design Bridge New York

New Holland Brewing Co. and Design Bridge New York

PepsiCo Design & Innovation – Doritos CyberPunk 2077 Activation

PepsiCo Design & Innovation – Driftwell

PepsiCo Design & Innovation – Flavor Drop Shop Blazin Buffalo Ranch

SoGood Saké and Pearlfisher

 

Best visual identity from the healthcare and pharmaceuticals sector

Bristol Myers Squibb and Siegel+Gale

Calyx and Monigle

K-Y and Design Bridge New York

Luminis Health and Monigle

Matrix Medical Network and Brandpie

 

Best visual identity from the industrial and basic materials sector

ASC Engineered Solutions and Tenet Partners

Creo and Brandpie

Datacolor and BrandTuitive

 

Best visual identity from the lifestyle and wellness sector

Elaluz and Pearlfisher

Hum by Colgate and Pearlfisher

Madison James and BrandTuitive

 

Best visual identity from the professional services sector

Amwins and Monigle

Hausfeld and Living Group

 

Best visual identity from the sports, travel, leisure and tourism sector

Hilton and Landor & Fitch

 

Best visual identity from the technology, media and telecommunications sector

Centrilogic and Monigle

Epicor and Together Design

 

There is no shortlist for Best overall visual identity and Grand Prix and the winner’s will be announced at the awards ceremony.