Shortlist announced for Transform Awards North America 2021
Transform magazine is proud to announce the shortlist for the Transform Awards North America 2021, the only awards programme celebrating the transformative power of rebranding and brand development in North America.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
Some of the most hotly contended categories this year include ‘Best use of packaging,’ ‘Best creative strategy,’ ‘Best corporate rebrand following a merger or acquisition,’ and ‘Best visual identity from the food and beverage sector.’
"This has been a record year for the Transform Awards. The increase in submissions highlight the importance of the transformative power of brand strategy and design as the world starts to recover from the economic effects of the pandemic," says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards.
Each entry was examined by a panel of judges from the likes of Citi, Colgate-Palmolive, Superunion and the New York Knicks among others. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
Last year’s winners include ASSA ABLOY/Yale and GW+Co, which took home the Grand Prix award, Move United and Superunion, which took home ‘Best overall visual identity,’ Thrivent Financial and Prophet, and MetLife and Prophet.
The winners of the the Transform Awards North America will be announced at a gala dinner held on 2 November in New York City. You can reserve your table to the wonderful awards ceremony here.
The full shortlist can be found below:
CONTENT
Best use of visual property
Hausfeld and Living Group
Matter and Interbrand
NielsenIQ and Interbrand
Quest Diagnostics and Monigle
Truist and Interbrand
Best brand architecture solution
AmeriCorps and Brandpie
Colgate-Palmolive: Palmolive and Clarkmcdowall
Epicor and Together Design
Mars Wrigley Nutro and Clarkmcdowall
Matrix Medical Network and Brandpie
Publicis Sapient
Best use of copy style or tone of voice
Control Techniques and GW+Co
Best brand experience
BlackRock VIS and Turner Duckworth
Casey's and Interbrand
Mars Retail Group and Landor & Fitch
PepsiCo Design & Innovation - MTN DEW Cookbook
Quest Diagnostics and Monigle
Topgolf Entertainment Group and Rovio Entertainment
Best use of packaging
Appleton Estate Rum and Superunion
Casey's and Interbrand
Heineken and Elmwood
McDonald’s and Pearlfisher
Revea and ChangeUp
SoGood Saké and Pearlfisher
Tecate ALTA and Pearlfisher
Best wayfinding or signage
California Polytechnic State University and DLR Group
Freson Bros. Market and Shook Kelley
Best use of audio branding
History Channel / A&E Networks and Sonic Lens
Sparkling Ice and Sixieme Son USA
Best use of typography
Casey's and Interbrand
Connectivity Standards Alliance and Interbrand
Jimmy John’s and ChangeUp
Microsoft and Monigle
Standard Chartered and Lippincott
Truist and Interbrand
PROCESS
Best internal communications during a brand development project
AmeriCorps and Brandpie
Hausfeld and Living Group
STRATEGY
Best creative strategy
AmeriCorps and Brandpie
Creo and Brandpie
Datacolor and BrandTuitive
Epicor and Together Design
Fifth Season and Spectacle Strategy
McDonald’s and Pearlfisher
Purple and Landor & Fitch
Best brand evolution
AmeriCorps and Brandpie
Ayming and Kimpton Creative
Casey's and Interbrand
Epicor and Together Design
HST Pathways and McMillan
Purple and Landor & Fitch
Standard Chartered and Lippincott
Best strategic or creative development of a new brand
Calyx and Monigle
Creo and Brandpie
Havas Mango and Conran Design Group
HUM and Thackway Mccord
Matter and Interbrand
SoGood Saké and Pearlfisher
Best development of a new brand within an existing brand portfolio
Connectivity Standards Alliance and Interbrand
Consider Pastures and Pearlfisher
Microsoft and Monigle
Nationwide and Coley Porter Bell and Ogilvy
Best naming strategy
Clario and Conran Design Group
Creo and Brandpie
Havas Mango and Conran Design Group
HUM and Thackway Mccord
Matter and Interbrand
Sylvamo and Thackway Mccord
TYPE
Best corporate rebrand following a merger or acquisition
ASC Engineered Solutions and Tenet Partners
Bristol Myers Squibb and Siegel+Gale
HALO and DeSantis Breindel
LSEG and Interbrand
Luminis Health and Monigle
Truist and Interbrand
Viatris and Conran Design Group
Best brand development project to reflect changed mission, values or positioning
Connectivity Standards Alliance and Interbrand
Control Techniques and GW+Co
Epicor and Together Design
J.M. Smucker Company and CBX
LPL Financial and DeSantis Breindel
Partners and Living Group
Quest Diagnostics and Monigle
Best brand consolidation
Casey's and Interbrand
Epicor and Together Design
Best rebrand of a digital property
Epicor and Together Design
Hausfeld and Living Group
SECTOR
Best visual identity by a charity, NGO or not-for-profit
AmeriCorps and Brandpie
Crossroads Health and Onyx Creative
Partners and Living Group
Ocean Generation and Pearlfisher
Quest Diagnostics and Monigle
Woods Hole Oceanographic Institution and Marquis Design
Best visual identity from the education sector
KinderCare and Design Bridge New York
Best visual identity from the engineering and manufacturing sector
Control Techniques and GW+Co
Optimas and Paragraphs LLC
Stratus Unlimited and Monigle
Sylvamo and Thackway Mccord
Best visual identity from the farming and agriculture sector
Fifth Season and Spectacle Strategy
Best visual identity from the financial services sector
Budgyt and The Kamelion Group
HUM and Thackway Mccord
Jackson Financial and Prophet
Best visual identity from the food and beverage sector
Appleton Estate Rum and Superunion
Captain Pabst and Design Bridge New York
New Holland Brewing Co. and Design Bridge New York
PepsiCo Design & Innovation – Doritos CyberPunk 2077 Activation
PepsiCo Design & Innovation – Driftwell
PepsiCo Design & Innovation – Flavor Drop Shop Blazin Buffalo Ranch
SoGood Saké and Pearlfisher
Best visual identity from the healthcare and pharmaceuticals sector
Bristol Myers Squibb and Siegel+Gale
Calyx and Monigle
K-Y and Design Bridge New York
Luminis Health and Monigle
Matrix Medical Network and Brandpie
Best visual identity from the industrial and basic materials sector
ASC Engineered Solutions and Tenet Partners
Creo and Brandpie
Datacolor and BrandTuitive
Best visual identity from the lifestyle and wellness sector
Elaluz and Pearlfisher
Hum by Colgate and Pearlfisher
Madison James and BrandTuitive
Best visual identity from the professional services sector
Amwins and Monigle
Hausfeld and Living Group
Best visual identity from the sports, travel, leisure and tourism sector
Hilton and Landor & Fitch
Best visual identity from the technology, media and telecommunications sector
Centrilogic and Monigle
Epicor and Together Design
There is no shortlist for Best overall visual identity and Grand Prix and the winner’s will be announced at the awards ceremony.
