Studio Noel launches Fosters into new era with ‘pandemic-fighting’ rebrand

London-based design agency, Studio Noel, has launched a new brand identity for events and catering company Fosters, after it was hit by the pandemic. Studio Noel worked with Fosters to define its brand strategy and create a new branding and website to help them come back stronger after a turbulent year for hospitality.

The design studio took a deep dive into every aspect of Foster’s business, from their events, experience and knowledge, to their clients’ opinions and motivations. Through this research, Studio Noel was able to develop a new brand that aimed at capturing Foster’s creativity, relationships and expertise of their teams. They brought it all together under the strapline ‘Fostering Joy.’

The new brand positioning informs ever aspect of Fosters’ visual and verbal identity. The flexible new brand is supported by a suite of assets that aim to reflect the joyful experiences Fosters create for people.

Fosters said that working with Studio Noel was like ‘working with our own in-house design team as they took on the challenge like Fosters was their own brand and it shone through every asset created.’