Superunion develops new identity for World Table Tennis

World Table Tennis (WTT), created by the International Table Tennis Federation (ITTF) and launched with its inaugural tournament in November 2020, worked with the Asia branch of global brand design agency, Superunion, to develop a new brand identity.

ITTF sought to change the fact that table tennis was only taken seriously as a competitive and commercial sport in few countries. To tackle this challenge, the brief was to develop a brand that would attract new audiences and partners and change the way people around the world see the game.

Superunion’s Asia team worked with WTT to create a new brand that positions WTT centre stage and brings its athletes, events and entertainment to the world for everyone to enjoy. Superunion based its creative strategy around WTT’s vision of showing table tennis under a different light, using the ball’s point of view to capture the energy of the game. This sought to literally give people a new and unique perspective with which to view table tennis.

The visual identity design mirrors sports photography, reflecting how each player focuses on the ball in motion. The photographs follow the movements of the spinning ball at a break-neck speed, playing out the drama and precision players bring to the table.