Thompson launches digital psychiatric diagnosis brand

Brand specialists, Thompson, have launched the new brand for a mental health assessment and triage platform. Psyomics is the health-tech start-up responsible for the development of Censeo, a digital platform that aims to make comprehensive mental health assessment more accessible to primary care providers.

In preparation for trials across a sample of GP practices, Thompson was briefed to review the branding for Censeo, as well as the branding for the parent company Psyomics. The central Censeo logo was re-drawn to introduce a level of precision to the mark, with the aim of helping the platform to sit confidently in the landscape of authoritative technology brands. The new colour palette includes some darker tones to underline the seriousness of the product and its technological basis.

Thompson crafted supporting graphics to help emphasize how the system works, guiding multiple patients through the process of assessment. As part of the review, Thompson also defined key messaging to help Psyomics communicate the benefits of the platform directly to their key audiences, healthcare services and regional CCGs (Clinical Commissioning Groups).

"We love it when clients come to us with a smart solution, particularly in the area of health and wellbeing. The fact that Censeo offers tangible benefits for mental health patients and those who care for them brings clarity and purpose to our work on the brand,” says Thompson creative director, Chris Skelton.