Tickety Boo Creative gives Superdrug own-brand deodorants bright makeover

Creative agency Tickety Boo Creative has redesigned Superdrug’s own brand male and female deodorant packaging to give greater shelf standout.

Tickety Boo aimed to hero the science to give the product a sense of trusty and credibility with the customer while also creating disruption on shelf through colour and design. The designs had to feel current and modern yet also needed to have longevity as the fragrances themselves aren’t trend led or temporary.

The women’s look is clean and modern, with bold, geometric shapes and smart iconography creating a contemporary feel and a sense of playfulness. The men’s variants share the same graphical language but the colour base is darker to reflect a more masculine appeal.