Transform Awards ANZ 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards ANZ 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Australia and New Zealand.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
Some of the most hotly contended categories this year include ‘Best use of copy style or tone of voice,’ ‘Best creative strategy,’ ‘Best strategic or creative development of a new brand,’ and ‘Best visual identity by a charity, NGO or NFP.’
Each entry was examined by a panel of judges from the likes of National Australia Bank, Meir Australia and Vodafone New Zealand. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
Last year’s winners include: West Coast Council and For The People, which took home the most coveted award of the night, the Grand prix; Australian National Maritime Museum and Frost*collective, that swept up the ‘Best overall visual identity’ award; Business Australia and Principals; and The Lester Prize and Block.
The awards event will be held virtually at 16:30 AEDT on 7 December 2021. The event can be watched on Transform Awards ANZ's webpage here.
Many congratulations to all of our wonderful shortlisted companies.
The full shortlist can be found below:
CONTENT
Best use of visual property
Cuscal and BrandMatters
equ and StartsWithA
Jands and Creatik
Pomona Distilling Co and DSR Branding
Best use of copy style or tone of voice
Active Super and XXVI (Principals)
Barren Energy and DSR Branding
PEXA and XXVI (Principals)
Story Espresso and For The People
Sydney Symphony Orchestra and XXVI (Principals)
Westpac and Interbrand
Best brand experience
Ernst & Young and Jack Morton
F&L Violi and i2C Architects
Best use of packaging
Bondi Organics and Engineroom Design Co.
Brill Coffee and DSR Branding
Hamilton Pet Care and Creatik
Kissed Earth and Creatik
McCain Foods (Aust) Pty Ltd and BrandOpus (Australia)
Best wayfinding or signage
ChargeNet and Re:brand
F&L Violi and i2C Architects
Best use of typography
Macquarie Group and FutureBrand Australia
Madre Lievito and Voice®
Best place or nation brand
Derwent Valley Council and For The People
Parks Australia, Australian Government (Department of Agriculture, Water and the Environment) and The Contenders
Pomona Distilling Co and DSR Branding
PROCESS
Best external stakeholder relations during a brand development project
Derwent Valley Council and For The People
Best internal communications during a brand development project
Aruma and Brand Council
NextSense and Interbrand
Best implementation of a brand development project
Australian Unity and Principals
NextSense and Interbrand
PGH Bricks & Pavers and Nexus Designs
STRATEGY
Best creative strategy
Costa and Principals
Derwent Valley Council and For The People
Fed Square and Interbrand
Guide Dogs Australia and FutureBrand Australia
Horizon Power and Wunderman Thompson (Perth)
Sydney Symphony Orchestra and Principals
Best brand evolution
ChargeNet and Re:brand
equ and StartsWithA
Fire and Rescue NSW and Brand Council
Macquarie Group and FutureBrand Australia
Melbourne Convention and Exhibition Centre and FutureBrand Australia
Westpac and Interbrand
Best strategic or creative development of a new brand
Active Super and Principals
Aruma and Brand Council
McCain Foods (Aust) Pty Ltd and BrandOpus (Australia)
Monash IVF and The Contenders
Story Espresso and For The People
Tribel Advisory and BrandMatters
Best naming strategy
Active Super and XXVI (Principals)
Aruma and Brand Council
Barren Energy and DSR Branding
Costa and XXVI (Principals)
equ and StartsWithA
ZeroJet and Re:brand
TYPE
Best corporate rebrand following a merger or acquisition
Aruma and Brand Council
The Arnott's Group and The Edison Agency
Best brand development project to reflect changed mission, values or positioning
CMJ Food Services and StartsWithA
Fire and Rescue NSW and Brand Council
Guide Dogs Australia and FutureBrand Australia
Melbourne Convention and Exhibition Centre and FutureBrand Australia
The Arnott's Group and The Edison Agency
Best rebrand of a digital property
Delivery Hound and Creatik
Yirra Yaakin Theatre Company and BEVIN Creative Pty Ltd
SECTOR
Best visual identity by a charity, NGO or NFP
Australian Red Cross and Principals
Blind Low Vision NZ and Principals
Guide Dogs Australia and FutureBrand Australia
Intergeneration Australia and Designate
Koala Life and Principals
Royal Melbourne Hospital and Principals
Best visual identity from the education sector
EduGrowth and Folk
Best visual identity from the energy and utilities sector
Barren Energy and DSR Branding
ChargeNet and Re:brand
Horizon Power and Wunderman Thompson (Perth)
Best visual identity from the financial services sector
Active Super and Principals
eftpos Australia and Hulsbosch
JBWere and Principals
Macquarie Group and FutureBrand Australia
Pallas Capital
Best visual identity from the FMCG sector
Coles Supermarkets – KOi and Hulsbosch
Coles Supermarkets - Woofin Good! and Hulsbosch
Best visual identity from the food and beverage sector
Apollonia and Distil Agency
Bondi Organics and Engineroom Design Co.
Brill Coffee and DSR Branding
Story Espresso and For The People
Best visual identity from the healthcare and pharmaceuticals sector
Monash IVF and The Contenders
Best visual identity from the mining and extractives sector
29 Metals and Designate
Best visual identity from the professional services sector
AJ Park and Folk
IPH and Folk
Best visual identity from the property, construction and facilities management sector
Hirsch & Faigen and Theola
JGL Properties and Theola
Best visual identity from the public sector
NSW EPA and Principals
Best visual identity from the sports, travel, leisure and tourism sector
Melbourne Convention and Exhibition Centre and FutureBrand Australia
Olé Football Academy and Re:brand
Parks Australia, Australian Government (Department of Agriculture, Water and the Environment) and The Contenders
Sydney Symphony Orchestra and Principals
Best visual identity from the technology, media and telecommunications sector
Jands and Creatik
The prestigious Best overall visual identity and Grand prix awards cannot be entered and the winner will be revealed at the virtual awards on 7 December.
