Transform Awards Asia 2021 open for entries

The Transform Awards Asia, now in its eight year, has opened for 2021 entries. The Transform Awards Asia is the only awards programme celebrating the best in brand work in the region, benchmarking the work of small and large agencies and rewarding innovation in brand development. The awards recognise best practice in corporate, product and global brand development work.

Last year’s winners include likes of Volkswagen Group China with MetaDesign China Limited, Tencent Music Entertainment with Superunion, Mindfront with FutureBrand China, and By The Bay with Sedgwick Richardson.

The judges, formed by a panel of experts in the branding and marketing, will create a shortlist recognising those agencies and businesses that excelled for their creative or strategic approach to their branding work.

“The Transform Awards Asia sets the standard for excellence in rebranding and brand development. Transform magazine is proud to recognise organisations that have developed creative, strategic and effective brand strategies and brand transformations. Celebrating work across Asia, the awards will be celebrating the best in branding live in Shanghai in 2021,” says editor-in-chief of Transform magazine, Brittany Golob. 

The winners of the awards will be announced at a ceremony in Shanghai on November 2021.

To enter the 2021 Transform Asia Awards, click here.

The full list of categories is as follows:

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

BEST BRAND ARCHITECTURE SOLUTION

BEST USE OF COPY STYLE/TONE OF VOICE

BEST BRAND EXPERIENCE

BEST USE OF PACKAGING

BEST WAYFINDING OR SIGNAGE

BEST USE OF AUDIO BRANDING

BEST USE OF TYPOGRAPHY

BEST PLACE OR NATION BRAND 

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT

BEST IMPLEMENTATION OF BRAND DEVELOPMENT

BEST LOCALISATION OF AN INTERNATIONAL BRAND

STRATEGY

BEST CREATIVE STRATEGY

BEST BRAND EVOLUTION

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

BEST NAMING STRATEGY

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING

BEST BRAND CONSOLIDATION

BEST REBRAND OF A DIGITAL PROPERTY

SECTOR

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.

BEST VISUAL IDENTITY FROM:

• a charity/NGO/non-profit organisation
• education
• energy and utilities
• engineering & manufacturing
• farming & agriculture
• financial services
• FMCG (fast moving consumer goods)
• food and beverage
• healthcare and pharmaceuticals
• industrial and basic materials
• lifestyle and wellbeing
• mining and extractives
• professional services
• property, construction and facilities management
• public sector
• retail
• sports, travel, leisure and tourism
• technology, media and telecommunications
• transport and logistics

The following awards cannot be entered as the winner will be chosen by our judges. The winning agencies of these awards will be invited to join next year’s judging panel.

BEST OVERALL VISUAL IDENTITY

This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from the logo to the typeface. You cannot enter this award. All visual identity entries across different sectors will be automatically put forward for this award.

GRAND PRIX FOR EXCELLENCE IN REBRANDING

This award is for overall excellence in rebranding. You cannot enter this award. All entries will be automatically put forward for this award.